Client Stories

Hear what past clients and students have to say about working together.

Hear from past Guest Masterclass clients

The feedback from sessions with Annie has been phenomenal.

She’s supported my clients to be more confident in the online space, to really own who they are, to take risks and step out of their comfort zone in a way that they never have before.

Ellie Swift
7-Figure Business Mentor

If you are thinking about booking Annie as a speaker, I highly recommend her. She is a wealth of knowledge, and an incredible human as well.

Steph Taylor
Online Business Strategist

Annie’s work is so powerful, so important. I would highly recommend anyone wanting to do work in this area, go and work with Annie because she is exceptional at what she does.

Fi Mims
Personal Brand Mentor & Photographer

Annie’s approach really helped us to connect the idea of DEI with the actual practice. I know that the team and network of therapists benefited greatly. Thank you so much Annie.

Elizabeth Earnshaw
Relationship Realist & Licensed Therapist

If you’re looking for a highly knowledgeable and equally approachable DEI expert to support your community, look no further. Annie’s warmth, generous presence, and welcoming nature created a true “call in” culture that made everyone in the room feel expanded and safe to unpack topics that had felt charged, complex and uncomfortable for so many. She provided tangible wisdom for bringing deeper equity into our work & missions, and I’m so grateful to have been the beneficiary of her wisdom!

Cait Scudder - Business Coach & TEDx Speaker

Regarding the topic of DEI, there is much learning and unlearning to do for all of us. It is scary and uncomfortable for anyone (regardless of race) to explore our lived experiences and internal and external biases. So if you are an entrepreneur who is committed to creating an inclusive business, what you want is a coach who will not only guide you with their knowledge, but hold you with their deep compassion and care. Annie IS this coach. I worked with Annie when she was my client, and I have been a client of Annie's. I invited her to put together a video for my premium coaching program to assist the participants in grappling with these sometimes difficult and yet freeing conversations around DEI. I could not recommend Annie or her programs enough.

Kemi Nekvapil - Coach, Speaker, Author + Dare To Lead Facilitator™

Hear from past 1:1 DEI Consultation clients

Annie’s perspective and power, but her loving fierce way of delivering is second to none. I’m incredibly grateful to be a part of Annie’s world.

Hayley Carr
Life, Leadership & Business Coach, NLP Trainer

It was really brilliant to have guidance from someone who’s so welcoming and supportive in the way that they coach.

Emily Osmond
Modern Marketing Coach

Hear from past REPRESENTED participants

“Annie is an incredible space holder filled with knowledge, generosity, and a challenging spirit. She will hold you but not let you get away with anything less than your best and most committed self as a business owner in the DEI space.”

Julie Parker - Founder of Beautiful You Coaching Academy

Being part of REPRESENTED has been the instigator for me to step into my own power and to be the activist that I so deeply desire. It has given me the tools, language and courage to really own who I am and to call myself the kind of leader that I desire to be, in my business, and in my life, as a wife, as a mother, as a human being. It has been the instigator for me to throw my hat in the ring to apply to be a speaker at TEDx, a long dream I held for 10 years. Starting this work has allowed me to feel liberated and free in ways I have never before in doing many DEI focused development programs and workshops. Doing REPRESENTED for me has been one of the most important and liberating experiences I’ve had, not just for my business, but in my life. The work that you do within REPRESENTED will not only impact your business, it will transform you in a way that will shift the trajectory of your life, relationships, business and leadership. And throughout this uncomfortable, messy and eye-opening work, you will be held so deeply, compassionately and gracefully by Annie and her community. It's the best investment you can make in your business, and in yourself.

Marlous Teh - Mindset & Energy Coach

I wanted to learn from Annie because of how she holds space. I felt safe to show up and do DEI work in a way that was in alignment to who I am. Annie helped me learn that I can do this work from a place of calling in and that is how I can be a more effective ally and show up from a place of being genuine rather than performative.

Ellie Swift - 7 Figure Business Coach & Mastermind Mentor

Annie is wonderful and holds space so beautifully for the participants of REPRESENTED to explore and go deep into their own perspectives and biases around the issue of racial inequity. It is the perfect course for business owners who are looking to gain awareness and begin to build a more racial equitable online business.

Bonnie-Lea Elizabeth - Personal Leadership Coach & Energy Worker

After participating in REPRESENTED, the very next time that I opened my doors for my programme Beyond Web Copy, I had so many more sign ups than I had had in any other round and from the most fabulously diverse groups of people and from almost every continent on earth, which was just amazing to me.

I’m positive that wouldn’t have been the case without Annie’s teachings, guidance and support. I made the investment back within a couple of months, and I’m set up now to continue to work towards creating the inclusive business in my dreams.

Susan Reoch
UX Strategist & Copywriter

REPRESENTED has been a valuable personal and business experience where all of my expectations were met and then exceeded. I feel more confident to continue being a part of DEI conversations and I have a list of actions to continue taking for myself and my business that are aligned with my values and the incredible space Annie held for us all.

Shannon Dunn - Business & Leadership Coach, Speaker & Author

REPRESENTED is a must for all online business owners! Thanks to the well researched, wonderfully curated, and incredibly thought-provoking content Annie shares, I now have a profoundly deeper understanding of DEI, and how to create safe, inclusive spaces. The safety and grace in which Annie supported me to explore difficult conversations and ask challenging questions has left me feeling more confident in navigating the complexities of building an inclusive and equitable business - and my business is much more sustainable and expansive as a result! Regardless of where you’re at in your DEI journey, I couldn’t recommend REPRESENTED more highly!

Jessica Miller – Business Strategist

As someone who specializes in trauma informed care, I implore others that they cannot be trauma informed without doing the parallel work of addressing systems of oppression both within themselves and their outer worlds. As a woman in a white body, I cannot lead this work therefore I point to leaders like Annie who do. Just like being trauma informed is an evolution, so is anti-oppression work and REPRESENTED especially is an incredible container to not just learn, unlearn and establish a strong foundation to sustainably show up from. Annie has crafted a course that includes so many learning touch points including her honest sharing of her own lived experiences to help foster authentic connection and curate a brave space for people to show up in their full humanity. The dialogue and coaching offered really allowed each of us to meet ourselves where we are with compassionate accountability and create a rooted system for which we can continue to grow.

Katie Kurtz - Trauma-Informed Leadership Specialist & Trainer

You need to do REPRESENTED… as a business owner who wants to be more inclusive, but also simply as a person in the world. You will be a better human being at the end of REPRESENTED, although you will also come to realise that your inclusion work is just starting and will be ever evolving.

Bec Buchanan - Bookkeeper for Conscious Creatives

What REPRESENTED gave me was an incredibly beautiful foundation for which to build a lifelong body of work, not just in my business, but in my family. That’s where the real change happens, within us, and within the core of the family unit. I’m so grateful to have had this experience with Annie.

I’m so grateful to have had this experience with Annie. You couldn’t find a better space holder. You couldn’t find a more gentle, guiding light to walk you through a very deep, robust and challenging field of work.

Alexandra Wiatr
Sensual Wealth Mentor

If you’re thinking of taking REPRESENTED, I urge you to do so. Not only will your business become a safer and more inclusive place for people who have been marginalised, but you will also understand yourself better and grow as a human being. The course gave me so much more value than I expected.

Annie is a brilliant teacher with a deep understanding of diversity, equity and racism and she teaches with so much kindness and love. I can honestly say your life and your business will be better for taking this course.

Janine McCarthy
Instructor of Ortho-Bionomy

REPRESENTED is the most incredible program and a must-do for all business owners. It’s a comprehensive course, but delivered in a really spacious manner. It combines well-researched resources for education with thought-provoking workbook questions for personal reflection. The group coaching calls bring everything together in the most powerful way. Annie creates the space for you to share with total vulnerability and ask questions without fear of being judged or making a mistake. She holds you with grace and care whilst gently nudging you to explore race from a new (not always comfortable) lens. The content in REPRESENTED will help you know better, and Annie’s support and encouragement will help you do better. It will expand you as a human and provide you with practical ways to run an intentionally inclusive, diverse and equitable business.

Kerry Solomon - Confidence & Mindset Coach

REPRESENTED shouldn't be a matter of choice. The fact that we have a choice (as white women), is privilege-in-action. I can honestly say - hand on heart! - that REPRESENTED is THE most important course I have ever done. It has been life-changing in the most meaningful of ways (for me) - so much so, that I wish I had reached out to Annie sooner.

Jessica Savage - Intuitive Mentor

The course was incredible. It was absolutely amazing. It’s transformed how I lead, interact and relate to my clients and has had an incredibly wonderful impact on the kind of clients I’m attracting.

Kim McClelland
Melbourne Wedding Florist & Celebrant

Annie is the most amazing mentor, coach and educator I have had the privilege to work with. This programme has been life changing for me. Annie is passionate about helping us be that kind of change that you want to see in the world. So let Annie be your guide that you know you want because you will not regret it. I’m so grateful to have Annie in my world.

Toni Collis
Leadership Coach, Tech and Inclusion Strategist

REPRESENTED a must do course for all business owners wanting a solid foundation of education on DEI concepts to help them start or improve making their business racially inclusive and equitable. The ease of how the content is provided, the exceptional resources for further learning, the prompts for taking action and the genuinely safe space held by Annie on live calls for all questions and learnings makes REPRESENTED an incredible way to learn about and do this necessary work.

Gill D'Cunha - Beyond Career Coach

I cannot recommend REPRESENTED highly enough. The whole course was highly valuable. DEI work is challenging but absolutely worth it, and Annie has a gift for creating a safe space to learn, explore and grow.

Katrina Bell - Mental Health Accredited Social Worker

If you are unsure about where to start or what to do, or what the whole “leading a racially inclusive business” even means then REPRESENTED is a programme I can highly recommend. You don’t need to go anywhere else. I did a lot of research. I looked at different programmes in different parts of the world and kept coming back to Anne’s programme and to REPRESENTED.

Shannon Dunn
Business & Leadership Coach, Speaker & Author

I think it’s an absolute must for any business owner to do REPRESENTED with AnnIe, regardless of whether you are a white person or a person of colour, there is so much value to be had from being in that container. I really cannot recommend it enough.

Gill D’Cunha
Beyond Career Coach

Annie is a deeply generous, safe and engaging space holder with a genuine commitment to supporting communities to impact powerful change while maintaining personal integrity and grace. She is a leader among leaders and she has an important role to play in the future of all businesses with a dedication to justice and equity.

Johanna Parker - Speaker & Coach

Join REPRESENTED. It will change your life. The content Annie shares moves you to tears, to an inner depth that creates an inner shift and an inner strength to be a beacon for this work. It has grounded my determination to be part of the solution and I am very grateful I took the time to deeply understand what this is.

Tracy O’Meara - Holistic Therapist

If you want to 'do the work' but don't really know what that means or where to begin, REPRESENTED is for you. If you think not being racist is the same as being anti-racist, REPRESENTED is for you. If you want to be the change you want to see in the world, REPRESENTED is for you.

Kelly Allen - Ethical Marketing Copywriter

REPRESENTED has changed everything. It’s changed how I look through the lens of antiracism now, whereas I didn’t before, so that’s been a massive change and difference. It’s almost like having your eyes open to a whole other way to look at the world.

Kelly Allen
Ethical Marketing Copywriter

I would highly recommend REPRESENTED no matter where you are in your own personal or professional journey. Annie has such a depth of knowledge that she’s poured into the program. Not just from a personal perspective, but from all the resources that are available in the course too.

Amy Babish
Relationship Coach

REPRESENTED provides a powerful combination of teaching, coaching and implementation that supports you to build or deepen your understanding of DEI concepts, a safe space to unpack your biases and learn practical tips and tools you can implement within your business to build an genuinely inclusive business.

Laura Banks - Mindset, Business & Life Coach

Annie provides such a safe container to have these discussions, and it is such a judgement-free zone. Don't wait another moment to dive into this work, it is so important, especially as you are building a business.

Paige Tan - Teacher Wellbeing Coach

REPRESENTED will open your eyes to how the world and your subconscious works. Even if you think you already understand, there's plenty more to learn and REPRESENTED takes you deep. You won't find a more empathetic or brilliant leader. Annie guides the way with so much generosity and warmth. Just do it, you won't regret it.

Susan Reoch - UX Strategist & Copywriter

Julie Parker
Founder of Beautiful You Coaching Academy

Cat Skreiner
Energetic Business Strategist

As online business owners we have an opportunity to build a business around our values and for that business to demonstrate these values on a public platform. I would say REPRESENTED is a must for anyone who wants to consider themselves a leader in any way.

Elle Turner - Entrepreneurial Leadership Development Mentor

It's time for all of us to do this work and, the beautiful thing is, Annie makes it SO accessible and safe to really go there. I am not ashamed of my implicit biases anymore... I know there isn't room to be ashamed if we are to create a truly equitable planet.

Alexandra Wiatr - Sensual Wealth Mentor

If you want to start to unlock the barriers holding you back, this course is for you. You will likely feel challenged and uncomfortable, but you will also be loved and supported by Annie and the group the whole way through.

Kim McClelland - Melbourne Wedding Florist + Celebrant

REPRESENTED is an invaluable, necessary and heartfelt container, and Annie is so gifted, noticing and shining a light on our blind spots so that we can ultimately lean deeper into this work.

Jessica Savage
Intuitive Mentor

If it is important to you to see this world of ours, be a more just and fair place and you want to run a diverse, inclusive and equitable business – REPRESENTED is the programme that is going to help you do that.

Kerry Solomon
Confidence & Mindset Coach

My understanding has moved out of my head and into my heart. That's largely because of Annie. The way she so openly shared her personal experiences allowed me to connect with the issues in a whole new way. We have a lot in common and some of our stories mirror each other. But I'm white and have been treated as white, protected as white and sought out for equal companionship as white. That one difference between us has carved out such different journeys for us. That understanding has changed forever how I see my privilege.

Wendy Windle - Love Your Bloody Self Coach

In a world that is often dominated by being told what we can/cannot do, Annie's approach is deeply embedded in supporting the growth of her students' critical thinking capacity so that we can find our own voices and advocate for what we really believe in, not just copy what's popular or progressive at the time.

Stephanie MacKinnon - Life Coach

This is a powerful course that will enable you to see the insidiousness of racism in the workplace and beyond; the way in which we live unconsciously with our past programming. It is a course that will give valuable insights into how to make changes and be more inclusive and better educated.

Sally Hewitt - Founder of Ageing Gratefully

Cayla Merrill
Branding Coach & Graphic Designer

Jaci Rogash
Transformation & Mindset Coach

I have worked with many anti-racist teachers over the last 20 years, and Annie is my first coach, who uses Calling In. I was drawn to this container for her expertise in calling in, and it powerfully impacted me and my work. During REPRESENTED, I facilitated a retreat in South Africa. Annie was incredibly supportive in unpacking subtle and complex layers around language of working with the global majority as a global minority. This course and Annie's expertise are priceless.

Amy Babish - Relationship Coach

REPRESENTED will teach you how to stop inadvertently supporting systemic racism through your business. With courage and kindness Annie shows us how to build businesses that are inclusive, diverse and equitable from the ground up and inside out. Don't wait for the 'right time' to do this course - the right time is now.

Janine McCarthy - Instructor of Ortho-Bionomy

One of the lessons and big takeaways for me is how easy it is to have perfectionism keep us from wanting to learn more, keep us from taking action, and how important it is to let that perfectionism go so we can keep getting uncomfortable and keep doing the work.

Kim Argetsinger - Multi 6 Figure Business & Success Coach

This experience was transformational and Annie is a gifted space holder who created a brave space for us to enter, be honest and go beyond the surface.

Katie Kurtz
Trauma-Informed Leadership Specialist & Trainer

Annie is such a good coach, her kindness and compassion on understanding are just ever present on the calls, so discomfort doesn’t feel scary.

Elle Turner
Entrepreneurial Leadership Development Mentor

REPRESENTED is the most incredible course if you're ready to make your business fully inclusive. The value in the course, the level of knowledge Annie has and the generous amounts of resources gives you everything you need to create an inclusive business. There are not many times I have felt completely safe to ask questions about DEI, but I felt so supported and so seen during this course. It has truly been a life changing experience.

Jaci Rogash - Transformation Coach

I have a greater awareness of how my business can impact Black, Brown, Indigenous and People of Colour and how to create safe spaces so they feel welcomed, included, and make sure that their experience is equitable.

Cayla Merrill - Brand & Design Coach

Annie has created a brave space where questions, experiences and learnings are encouraged and shared. I've done work in this area before, but I've never felt loved, held and supported.

Rachel Kurzyp - Ethical Marketing Coach

Jess Sermak
Intuitive Soul Coach

Sally Hewitt
Founder of Ageing Gratefully

I would recommend REPRESENTED to every online business owner, organization or individual as an absolute must and essential investment into your business. So much love, energy, time and expertise has been poured into this course by Annie and there is nowhere else where you can truly get this immersive, supportive and open space to listen, learn and take action from, with the incredible guidance and mentorship from Annie, a leader in her field of expertise.

Tessa Staley - Life Coach

I can not recommend REPRESENTED enough. Everyone in business needs to partake in this course or at the very least pay attention to the incredible work Annie is doing.

Kate Farrell - Virtual Assistant

My biggest takeaways are deeply internal and personal. I feel a rekindled passion for social justice work AND a confidence that I can speak about DEI issues within my business and with my communities - not to 'educate', but to make aware, to elevate Black, Brown, Indigenous and People of Colour voices.

Nivek Harrison - Online Business Manager & Virtual Agency Owner

Doing the REPRESENTED program with Annie was incredible. It was life-changing. It was business elevating. It was deep. It was challenging. It was inspiring. It was important. It’s necessary. I feel a lot of change after it.

Sammie Fleming
Feminine Leadership Coach

There is so much amazing content in REPRESENTED that I feel every single business owner or person that works for a business needs to do it. You get uncomfortable in such a good way because it really uncovers where you need to do more work, where you need to build more relationships and how you can become an ally.

Hayley McLennan
Career & Life Coach

Annie has helped me grow on a personal soul level. She was able to re-spark a light within me and help me find my voice again. To be able to use my voice vocally in our calls or over social media on my account to share and contribute on DEI and what is happening around the world.

Leana Mullane - Social Media & Content Manager

REPRESENTED is a safe and welcoming environment to learn and ultimately be better humans.

Narelle Wilson - Business Consultant

I highly recommend REPRESENTED. Annie is a great teacher and holds space with great skill. I believe it's important for white business owners to engage with the issues around racism in our culture, and REPRESENTED is a great place to get some tools and understanding to do this.

Alice Bulmer - Life Coach

Sussana Christine
Menstrual Cycle Coach

Kim Argetsinger
Multi-6-Figure Mindset & Business Coach

This is not lip service, this is DEI with heart. It will open your eyes and make you and your business more magnetic to more people.

Tara Winters - Money Coach & Soul Guide

This is a must for all business owners if they are genuinely committed to creating a workplace that is diverse and inclusive. And the course is delivered in such a beautiful way that will enable all business owners, regardless of their existing practices and knowledge, to expand and improve further.

Leanne Koster - Women's Empowerment Coach

Annie was so amazing at holding space for us, for providing a safe environment where we could have open discussions whilst also encouraging us with gentle strength to stretch ourselves further.

Annie Love - Certified Coach & Profit First Professional

Annie creates such a beautiful space. One that is not judgmental in the slightest to have those difficult conversations and share the actual actionable steps that we can take to contribute to a more equitable life and existence for everyone.

Sarah Lajeunesse
Coach, Writer & Speaker

Having a space that I could actually navigate some of the questions that I had been exploring internally and explore them so much more with a group of people who were like-minded. No matter your background or how silly you may think some of your questions or perspectives are, it’s such a brave space to be a part of.

Tennielle Maree
Confidence & Self Empowerment Coach

REPRESENTED is delivered in a way that will want you to integrate, implement and create change in your business. If you are truly serious about your business being diverse, equitable and inclusive then you need to do this course.

Misty Johnson - Social Media Self-Care Coach

Annie is a true embodiment of compassionate coaching, and has created both an incredible course AND an incredible community to support you in creating meaningful and impactful change and inclusivity in both your business, and your life.

Tracey Spencer - Soul + Biz Mentor & Author

Working with Annie is a must for anyone who wants to be a person of equity and inclusivity for all of diversity in others. Annie will be the perfect person for you like you couldn't imagine - she is so caring, professional, understanding and just the best DEI coach I could have ever wanted.

Lauren Jobson - Life Coach & Author

I highly recommend this programme for anybody who is starting to consider how they might be able to show up in this space, and it gives you a path towards starting to explore and change the way that you show up so that you can have a much more inclusive business. I would not hesitate in recommending this programme to anyone and actually I think it is essential for anybody that is choosing to run a business.

Kirryn Simpson
Matrescence Mentor + Energy Coach

I’d recommend REPRESENTED for every business owner who really wants to create an all inclusive business and be able to really unpack your own privilege and go the depths necessary. It’s such a supportive experience and so encouraging and absolutely life changing and really highlights why this life work is lifelong.

Hayley McLennan
HR Coach for Leaders

Everyone needs to do this work! All business owners who work with people, it's such important work, especially for the white privileged and most of all you learn about yourself as a leader and the impact you have.

Hayley McLennan - HR Coach for Leaders

The way Annie conducts herself with this work, that can be DEEPLY uncomfortable, truly is an inspiration. The way Annie has an approach of 'calling in' is such a refreshing and welcome approach to work where I constantly have a story that I'm getting it wrong. Thank you Annie for everything you do to educate in this space and be a leader in the coaching industry.

Kirryn Simpson - Matrescence Mentor + Energy Coach

I joined REPRESENTED to learn from Annie and to be a role model for my daughter. My biggest takeaway is that it’s not enough to say that I’m not racist. I need to take action to be anti racist, and it all starts with me in educating myself. I recommend REPRESENTED, not only for business owners online, but to anyone looking to further educate themselves to be a better human being.

Kristin Meldrum
Online Fitness and Life Coach

I would absolutely 1000 times over recommend Annie and her work and the REPRESENTED programme to anybody who wants to see this world be anti racist. I’m truly a different person because of the work I’ve done with Annie. I’m no longer scared. I’m facing this work head on and being more of an ally as I learn more and more.

Lauren Jobson
Life Coach & Author

Doing REPRESENTED has been incredibly beneficial, rewarding and eye opening for me as a human being and I can only see this multiplying in all areas of my life, including online business.

Kristin Meldrum - Online Fitness and Life Coach

If you know you need to make your business more diverse and/or inclusive, REPRESENTED is the course for you. I felt honoured to get to go through this work with Annie as my coach.

Kat Combs - Operations Manager of Stratos Creative Marketing

Hear from past Chief Representation Officer (CRO) participants

Already in just a short space of time, the changes that I’m starting to see in terms of increasing representation amongst people joining my programmes, working within my team, people that I am learning from is such a transformation, and I credit all of that to the work that I’ve been able to do with Annie.

Jessica Miller
Business Strategist

My biggest learning has been that the DEI work starts from within, and to not be afraid to have conversations with people different from me to gain understanding, listen, and learn. You will sign up for CRO thinking that it's about how to up level your business to be more inclusive, but really it's about upleveling YOURSELF to learn and be more inclusive and once you are able to do that, that's when the magic happens within your personal and professional life!

Jamie O’Day - Newborn and Parenting Support

My biggest takeaway from CRO was creating DEI goals and getting my DEI journey statement completed and up on my website. Having a comprehensive list of resources to get educated. I was also able to solidify where I am, what I can do now and where I ultimately want to go with my DEI journey both personally and professionally. CRO is a great way to bring your DEI work to the forefront and get coaching and accountability to stay on track.

Sarah Harmon - Therapist and Yoga & Mindfulness Teacher

I’ve learnt how individual this work is to you and your business. There are so many ways this work can be done and that it really does have the ability to permeate all areas of your business that you don't even think about (i.e. intake forms / contracts etc) the less obvious spaces. If you've taken REPRESENTED and are ready to put your awareness into action then CRO is the best next step. You'll be continuously called in to shift your lens and see so many ways you can create more inclusivity within your business — beyond the obvious ways you regularly hear about.

Jessica Miller - Business Strategist

Client Stories

Hear from past Guest Masterclass clients

Hear from past 1:1 DEI Consultation clients

Hear from past REPRESENTED participants

Hear from past Chief Representation Officer (CRO) participants

@annie.gichuru

I acknowledge the Wiradjuri People as the original and true custodians of the land on which I operate.

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