YOU'RE AT THE ACTIVATED STAGE

This is a great place to be because you’re an action taker educating yourself and seeing the implicit biases you hold, the impact they’ve had and how you can do better.

Press play to find out how to turn your activation into allyship

You’re aware of the racial inequities that exist, and you’ve decided to step up and use your privilege as a force for good.

Being the action taker you are, you’ve…

… sought to educate yourself by purchasing books, downloading podcasts, and following DEI educators online

… started to have conversations about race and inclusion with your family, friends, peers, and clients

… began to explore how you can create a more equitable and inclusive business so it’s reflective of your values

… become conscious of who you are purchasing and learning from so as to support diverse businesses and expose yourself to diverse voices within your industry

But you haven’t found a way to integrate it within your daily life and business to make it sustainable, which means whenever you have a looming deadline, change in family circumstances, or busy season this work gets put on the backburner.

As a result, your business is still not consistently connecting with and attracting People of Colour.

You might feel like racial inequity doesn’t affect you directly – that you can stay silent and put this work off for another day.

But the reality is this work isn’t going away…

As a business owner, issues of race and equity deeply affect you and the long-term sustainability of your business.

People are becoming increasingly discerning about who they choose to work with and collaborate with (and not just People of Colour) – and often will make these decisions based on an alignment with your values.

Not to mention the people of the Global Majority are People of Colour.

Which means everyday, People of Colour are scouring the online space looking for coaches to support them. And when white women business owners choose to design their marketing, strategy, and execution around becoming more welcoming and inclusive, those businesses thrive.

You can’t afford to shove the inclusivity and equity pieces of your business to the back burner.

If you’re struggling with getting started, ask yourself this:

What is getting in your way?

Is it:

  • The daily grind of life and business that takes priority?
  • The lack of accountability because you are not in a community with like-hearted humans?
  • Because you don’t identify as a Person of Colour and therefore this is work that doesn’t directly impact you?

Whatever the reason might be for you, please know that the path to true allyship is not linear. It is one that has its ups and downs. But you are needed. Your voice, your work, your business, all of it is needed in this fight for racial equity.

Something guided you to take this quiz, so this work obviously matters to you…

But something has stopped you from taking consistent action.

Get curious as to why this work consistently drops down the to do list.

You know this to be true that when life happens, this work takes a back seat and you are trying to figure out how you can make it part of your life and business in a way that is sustainable and not all consuming. 

One of the best steps you can take from here is setting DEI goals for yourself, both from a personal and business perspective. Setting 2 to 3 goals max over a period of 12 months, so it is actually achievable. When you set goals beyond 3 it becomes unsustainable to keep up and nothing gets completed.

A great way to see greater success in, not only setting your goals, but also actioning them is by tying your DEI goals to your business goals. The same way you have business goals and keep coming back to them, is the same way you want to set your DEI goals, remembering to keep them simple and achievable. 

The goal here is not to have a long to-do list so you can feel as if that makes you a better human. The goal is to simply take action, no matter how small. When you do this consistently and in a sustainable way that is not overwhelming, you will be able to move from inconsistent action to being a change-maker within your sphere of influence.

Hey there lovely,

I’m Annie Gichuru, racial equity coach on a mission to help online business owners build racially equitable businesses so they can be intentionally inclusive.

In 2020 as I watched the life of George Floyd being squeezed out of him while he lay helpless on the ground with a knee to his neck, saying he couldn’t breathe, asking for his mama, my heart broke in a way it hadn’t before.

I knew I couldn’t be silent anymore. It was time to start sharing the need for racial equity in my industry.

Being a black woman as well as a migrant has meant often going silent in order to “comply” with the rules and not upset the status quo. As a mother I often think about the legacy I want to leave my children who mean the world to me. I want to ensure they and others who are People of Colour get to see themselves represented in positions of leadership, influence and in business too.

That’s why I’m committed to creating a future where racial equity becomes the norm by supporting online business owners to build racially diverse, inclusive and equitable businesses in a way that honours their values.

If that’s the kind of future you’re interested in too – I’d love for us to journey there together.

Now you know you’re aware, the next move is up to you…

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