When you join INCLUDED you are signing up to have me as your Chief Inclusion Officer, the same way you might have an Online Business Manager or a Bookkeeper who supports your business to keep flourishing and making the impact you created it for.
Your pathway to inclusivity and sustainable profit
A mastermind for online business owners where you’ll be supported by your very own Chief Inclusion Officer (CIO) to ensure inclusivity is baked into every aspect of your business so you are running safer and more welcoming spaces for ALL people especially those who have been under-represented and under-served.
Sure, your online business is growing and you’re positively impacting lives everyday through your programs…. But when you look around the rooms you’ve created it’s clear you’re only really attracting people who look and sound like you; white women committed to their growth and wellbeing.
Which is exactly what I’ll support you to do inside INCLUDED.
This is your invitation to apply to INCLUDED. A 5 month experience where you’ll create massive momentum toward a business that’s truly reflective of your inclusion values. One that will see you attract and serve more people from racially diverse backgrounds so you can create more sustainable income.
When you join INCLUDED you are signing up to have me as your Chief Inclusion Officer, the same way you might have an Online Business Manager or a Bookkeeper who supports your business to keep flourishing and making the impact you created it for.
As soon as you join, you’ll get instant access to the pre-work module to get you started on your INCLUDED journey.
We’ll officially open the container on Tuesday 4 February at 10am AEDT. This call will be your opportunity to get to know your fellow master-minders and solidify your vision and goals for your INCLUDED journey.
Following the welcome call and the completion of your pre-work, you’ll have the opportunity to book your first 1:1 call with me. This initial call is where we’ll set the foundations for your path to inclusion by unpacking your business and DEI journey so far and creating a customised action plan so you’re clear on how to make the most of your time inside this mastermind.
Immediately after the welcome call you’ll also gain instant access to the INCLUDED library where you’ll find an array of resources and lessons covering the key areas of business through the lens of inclusion. Unlike most programs, this is not a curriculum that you need to work through from start to finish, instead using your action plan you’ll navigate the content based on your goals and priorities.
While the lessons inside the library are a powerful catalyst for expanding the way you see your business, the true power lies in the actions you take to truly imbed inclusion in every aspect of your business. Which is why every fortnight we’ll meet to unpack what you are currently doing (or not doing) and coach you through anything that might be coming up in your INCLUDED journey. Not only is this process powerful for maintaining your momentum, having the opportunity to witness what other like-hearted business owners are navigating and implementing in their own businesses will inspire and motivate your transformation.
To solidify the work you’re doing toward building a racially inclusive business, you’ll have the opportunity to bring your team together for a guest session facilitated by me. During this call, we’ll discuss your systems and process and how you are applying a more inclusive lens. If you do not have a team, this can be substituted for a guest masterclass inside your group program. As you progress through INCLUDED we’ll also meet again for a second 1:1 call to discuss in greater detail how your journey is unfolding and any blocks that might be getting in the way so we can formulate a plan and work through them together.
To wrap up your incredible journey, we’ll come together one final time as a group to reflect on what you have achieved during the past five months and carve out your next steps for continuing to build your racially inclusive and equitable business.
The ability for your business to grow and impact more lives has everything to do with your mindset especially when it comes to getting comfortable being uncomfortable with matters to do with race. In this module I’ll walk you through powerful bite-sized lessons to take you from fearful to empowered.
Your services are the most powerful asset you have in your business. You are solving a problem your ideal client has and therefore being able to apply an inclusive lens so that those who are underserved can feel seen, valued and welcome will be our key focus. By the end of this module, you’ll be amazed at how much inclusion is an integral part of how you serve.
Inclusive marketing is an area that is lacking in a big way when it comes to the representation of people of colour. This module, our focus will be on ethical marketing and selling from a human first lens rather than the “bro-marketing” tactics that leave you questioning your integrity.
As your business grows you will be hiring more people and collaborating more with other businesses. Having DEI policies in place will ensure you are compliant and that your contracts and agreements go beyond being legally compliant, but also show your commitment to inclusivity.
You will also learn how to be an equity centred collaborator and employer, by diving into the forgotten human practice, which goes beyond the industry best practices when it comes to hiring and collaborating.
The visibility of your business matters just as much as who you choose to partner with when it comes to speaking engagements, podcast guesting, contributing as a writer to engaging with the media.
We will look at your year ahead, the events you have planned and podcast guests to ensure they are diverse, inclusive and operating in an equitable manner.
If you’ve ever wanted to be a fly on the wall and listen to women of colour opening up about what it means to occupy spaces that weren’t designed with them in mind I’ve got something extra special lined up for you.
Inside the learning portal you’ll get access to the interviews I’ve had with my circle of influence; women of colour who are shaking the foundations they walk on and blazing a trail in their own way. These are women you will want to know, follow and learn from.
The conversations we share will help you better understand the issues women of colour are facing when it comes to inclusion and what you can do to create more inclusive spaces in your business.
Yemi Penn
Transformation Thought Leader & TEDx Speaker
Jessica Bailey
Mentor & Inspirational Speaker
Tara Winters
Money Coach & Spiritual Mentor
As you can see, INCLUDED is not just a program; it’s a transformational experience. It’s a place where objections transform into understanding, concerns evolve into action, and where you realise that building an inclusive business is not just the right thing to do; it’s the profitable thing to do.
Racial Equity Coach for online business owners who are ready to build businesses that are racially equitable so they can be intentionally inclusive.
I grew up in the beautiful tropical city of Nairobi in Kenya, where being Black is the norm. Which meant I didn’t experience the racism that’s so pervasive in other parts of the world…
Until I moved to Australia over 20 years ago.
I felt so out of place and often wanted to blend in.
As time went on, I got comfortable being the “only”.
But like so many People of Colour who experience internalised racism, I let myself fall into limiting beliefs based on what I did not see. Which meant that rather than pursuing a career in media after earning my Mass Communications degree, I talked myself out of it.
I couldn’t be what I couldn’t see.
So I retrained in HR and worked in corporate for over 15 years.
Despite having a masters degree in Human Resource Management, most of what I learned about humans and our relations was not learned in the lecture hall or on the job, but through my lived experience.
Several years ago, I found myself standing at a crossroads. I had been part of a number of group programs where I often found myself the only Black woman in spaces that were predominantly occupied by white women. As I progressed in these programs, I often felt the need to try hard to fit in so I could feel a sense of belonging. It required me to be less Black and more white in-order to succeed in the program. A lot of who I was from a racial perspective was often not catered to. And to be very honest with you, it’s not something I wanted to make a big deal about and be branded as difficult or disturbing the “peace” in the programs.
It wasn’t until I signed up to a program that operated under an inclusive lens that I felt seen, acknowledged, welcomed and even celebrated for my identity – perhaps for the first time.
Fast forward to today and I cannot begin to tell you how much of an imprint that left in my heart and has directed the path I have now taken as a Racial Equity Coach.
That’s the gift an inclusive business gave me.
And there are so many other ‘Annie’s’ out there looking to find programs just like yours that offer a solution to the issue they have, but for many a lack of inclusivity is what stands in the way of them diving head first into your world of service.
I’ve heard it all too often in the affinity groups I support with Black, Brown, Indigenous and People of Colour. It goes something like this…”Business Coach X is running a mastermind that I’m interested in joining but to be honest I do not feel safe signing up as a Person of Colour.”
This is what led to the making of INCLUDED. A mastermind designed to guide big-hearted business owners to cultivate programs and services that women of colour feel safe enough to step into and be supported. Because that is the core mission behind the work I do.
By supporting white women to build racially inclusive businesses I am creating better outcomes for all – especially the under-served women of colour who have so much promise and potential but don’t have a seat at the table because they are not included.
When you build your business to liberate and support women of colour to thrive in ways they only ever dreamed of, you become a catalyst for change in the most powerful way.
Get to know each other and our businesses and set the foundation for the journey ahead.
A private space for you to share in more detail about your business and the areas you’d like us to focus on as I support you as your CIO.
This is by far the most valuable document you will receive all year in your business as it will be the compass that guides you on your path to inclusion. Based on our initial 1:1 call I’ll make custom recommendations around what areas of your business to focus on and what content to consume within the portal so you make the greatest impact within your business.
Bring your team together to discuss your systems and process and how you are applying a more inclusive lens. If you do not have a team, then this can be substituted for a guest masterclass inside your group program which will add massive value for your clients as you exercise what it really means to be an ally in action.
This is where the gold is. In this intimate space you will receive personalised coaching and strategic input, as well as input from your fellow masterminders.
Implement strategic inclusive practices and tools into your business by accessing the library of lessons covering a range of essential business topics including; inclusive launching, an inclusive pricing strategy, the must do practice when it comes to onboarding your clients - one that will give them an unforgettable experience.
Listen in to conversations with Women of Colour who are leaders spearheading change in their industry. This will build upon the knowledge you already have when it comes to racial equity and also allow you to hear how you can make a difference as an inclusive business owner.
Receive guidance and suggestions to improve the inclusivity of your business content. From lead magnets to sales pages and everything in between.
A space to connect with fellow masterminders and gain ongoing support.
Reflect on and celebrate your journey as well as how to set up for success.
AUD $5,000 Paid In Full
or
6 x monthly payments of AUD $834
or
12 x monthly payments of AUD $417
*As a REPRESENTED alumni you will receive a $500 discount to your investment.
Our online space is saturated with people making big promises to transform our businesses and more often than not, it turns out to be pie in the sky. It’s difficult to know who to trust anymore.
People of Colour are now recognised as the People of the Global Majority, meaning everyday they are looking for programs just like yours to solve the problems they have, the question is, are they buying yours?
The coaching and personal development space is constantly changing and evolving. One of the changes that is inevitable is the need for more inclusion. We will begin to see more people wanting to be in groups where there’s racial diversity and inclusion. Your future clients will want to buy from people whose values reflect their own. And racial equity will be at the top of the list.
Businesses that are being awarded for their excellence have to demonstrate the ways in which they have centred DEI work and if this is not evident, your work falls short of what is recognised as award winning.
When you invest in inclusion work the rewards are far reaching, not only does your business grow sustainably and profitably too but deep down as a human, this work is soul-satisfying knowing the impact you are creating for those who have been historically overlooked, under-served and under-represented.
Tuesday, 4th Feb 10AM & 7PM AEDT
1:1 Coaching Call 1 – book between 5 Feb – 25 Feb
Team Call/Masterclass – book between 9 Apr – 30 Apr
1:1 Coaching Call 2 – book between 1 May – 29 May
Tuesday, 18 Feb 10AM & 7PM AEDT
Tuesday, 4 March 10AM & 7PM AEDT
Tuesday 18th March 10AM & 7PM AEDT
Tuesday, 1st April 10AM & 7PM AEDT
Tuesday, 15th April 10AM & 7PM AEST
Tuesday, 29th April 10AM & 7PM AEST
Tuesday, 13th May 10AM & 7PM AEST
Tuesday, 27th May 10AM & 7PM AEST
Tuesday, 10th June 10AM & 7PM AEST
Tuesday, 24th June 10AM & 7PM AEST
Tuesday, 8th July 10AM & 7PM AEST
Tuesday, 23rd July 10AM & 7PM AEST
1:1 Coaching Call 1 – book between 24 July to 13 Aug
Team Call/Masterclass – book between 18 Sept – 8 Oct
1:1 Coaching Call 2 – book between 23 Oct – 12 Nov
Tuesday, 30th Jul 10AM & 7PM AEST
Tuesday, 13th Aug 10AM & 7PM AEST
Tuesday 27th Aug 10AM & 7PM AEST
Tuesday, 10th Sept 10AM & 7PM AEST
Tuesday, 24th Sept 10AM & 7PM AEST
Tuesday, 8th Oct 10AM & 7PM AEDT
Tuesday, 22nd Oct 10AM & 7PM AEDT
Tuesday, 5th Nov 10AM & 7PM AEDT
Tuesday, 19th Nov 10AM & 7PM AEDT
Tuesday, 26th Nov 10AM & 7PM AEDT
Tuesday, 3rd Dec 10AM & 7PM AEDT
There are 2 call times to choose from:
Both those time zones cater to different time zones globally and you can convert to your local time zone here to see if it suits.
Yes. You can download the PDF here.
Absolutely. There are 2 payment plans:
And the best part is there are no additional fees to ensure that you are not disadvantaged for choosing the payment plan option.
There is no behind in INCLUDED. All calls are recorded and made available within 24 hours. With your Action Planning document in hand, you will receive personalised support which you can implement at a pace that suits your life and business. Remember inclusion work is lifelong and even though life gets in the way, you can simply pick up from where you left off.
If you have any questions at all you can do one of the following:
With Love,
Annie
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