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I’m Annie Gichuru, a racial equity coach. I support online business owners to build racially equitable businesses so they can be intentionally inclusive.
In 2020 as I watched the life of George Floyd being squeezed out of him while he lay helpless on the ground with a knee to his neck, saying he couldn’t breathe, asking for his mama, my heart broke in a way it hadn’t before.
I knew I couldn’t be silent anymore. It was time to start sharing the need for racial equity in my industry.
Being a black woman as well as a migrant has meant often going silent in order to “comply” with the rules and not upset the status quo. But as a mother, I often think about the legacy I want to leave my children. I want to ensure they and other people of colour get to see themselves represented in positions of leadership, influence and in business too.
That’s why I’m committed to creating a future where racial equity becomes the norm by supporting online business owners to build racially diverse, inclusive and equitable businesses in a way that honours their values.
If that’s the kind of future you’re interested in too – I’d love for us to journey there together.