Microaggressions 101

Live Training Replay

Microaggressions 101

How to hold safeR spaces in your online coaching business that will see you serve a wider and more racially diverse audience

19th March @ 3pm PST / 20th March @ 10am AEDT

19th March @ 3pm PST /
20th March @ 10am AEDT

We all know first impressions count, yet rather than putting their best foot forward, most big-hearted, well intended coaches are unknowingly starting their relationships with their prospective Black, Brown, Indigenous & People of Colour clients off on the wrong foot…

… Where are you from, originally?
… Wow, your English is so good for a Black person!
… Your skin tone is not “dark” enough, are you sure you are from Africa?
… We have a scholarship program to support people like you!

These subtle, yet gut-punching microaggressions can feel like death by 1,000 cuts for a person of colour as they are continually reminded they don’t belong.

Which I’m certain you’ll agree isn’t conducive to a deeply impactful client-coach relationship!

But when you take the time to deepen your awareness of microaggressions you’ll not only know how to build relationships and trust with your People of Colour community, you’ll also know how to hold an intentionally inclusive, respectful, and transformational space where they feel welcomed and capable of achieving their desired results.

Which is exactly why I’ve created Microaggressions 101 for service based online businesses.

Inside this 60 minute Live Training, you’ll learn how to create and hold spaces where people of all backgrounds feel included, valued, and capable of succeeding.

Working with Annie is a must for anyone who wants to be a person of equity and inclusivity for all of diversity in others. Annie will be the perfect person for you like you couldn't imagine - she is so caring, professional, understanding and just the best DEI coach I could have ever wanted.

Lauren Jobson - Life Coach & Author

Brands I have worked with

About Your Trainer..

Annie Gichuru is a leading racial equity coach & consultant for online entrepreneurs. She has helped many prominent online business leaders build intentionally inclusive businesses – the most notable of which is her partnership with The Beautiful You Coaching Academy, where she supports trainees and emerging coaches as a DEI trainer.

She is deeply passionate about representation through a racial justice lens, and combines her experience as an internationally certified life coach, her love of storytelling, and her extensive career as a Human Resource specialist to deliver REPRESENTED – a transformational online program, which has been described as ‘a must for all business owners who are ready to build a racially diverse, inclusive and equitable business’.

Annie’s grace, gentle spirit and passion for a racially equitable world is setting her apart in the coaching and personal development industry as a compassionate educator with an incredible space holding ability.

Annie is the most amazing mentor, coach and educator I have had the privilege to work with. This program has been life changing for me. Annie is passionate about helping us be that kind of change that you want to see in the world. So let Annie be your guide that you know you want because you will not regret it. I'm so grateful to have Annie in my world.

Toni Collis - Leadership Coach, Tech and Inclusion Strategist

Here’s how I’ll guide you to elevate your space holding into one that fosters inclusivity and respect especially for People of Colour:

Unpacking The Anatomy of Microaggressions: Understand the various forms and subtle nuances of microaggressions prevalent in online coaching spaces.
Understanding the Impact on Client Relationships: Learn how microaggressions affect client trust, engagement, and overall coaching dynamics.
Creating Inclusive Coaching Environments: Explore actionable strategies to foster inclusivity and diversity in your coaching practice.
Addressing Microaggressions: Gain practical tools and communication techniques to navigate and address microaggressions effectively.

The result?

You’ll walk away with:

A heightened understanding of how harmful microaggressions are.
How you can avoid microaggressions in your business (reducing the prospects of being called out).
The art of holding safeR space which will lead to greater trust, deeper connections and higher client retention that lead to referrals on repeat.

The way Annie conducts herself with this work, that can be DEEPLY uncomfortable, truly is an inspiration. The way Annie has an approach of 'calling in' is such a refreshing and welcome approach to work where I constantly have a story that I'm getting it wrong. Thank you Annie for everything you do to educate in this space and be a leader in the coaching industry.

Kirryn Simpson - Matrescence Mentor + Energy Coach