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Spending time “on” your business VS “in” your business

If you've spent much time in the online space, you've likely heard the phrases spending time "on" your business and spending time "in" your business.

 


If you’ve spent much time in the online space, you’ve likely heard the phrases spending time “on” your business and spending time “in” your business.

As much as I love serving my clients IN my business, I also love the days when I’m working ON my business. Those are days when I can sit back, receive (in terms of doing my research), dig deeper into my work, and have time to go back to books I’ve read through a deeper lens.

I want to share with you three books I recommend every white woman coach reads. They’re valuable and will undoubtedly give you a new perspective on what your audience and clients of colour are going through.

  1. White Tears Brown Scars by Ruby Hamad – the way she is able to articulate and describe the relationship historically that has existed between white women and Brown women; and very much also speak to that Black experience and the discontents that have existed and the history behind them, which is so eye opening. This is a book I keep going back to, it’s really well written and I highly recommend!

  2. Uncomfortable Conversations with a Black Man by Emmanuel Acho – this book is written in a really inviting way. Emmanuel has this ability to just make people pull up a chair at the table, sit down and listen. He is a great speaker and a great author! I highly recommend this book, especially if you’re at the beginning of your racial equity journey. This is such a good place to begin.

  3. The Good Ally by Nova Reid – This book is powerful. It is a guided anti-racism journey from bystander to change maker. What Nova has done is share her British experience, as a Black woman based in the UK. But more than that is how she has gotten into the intricate details of the dehumanising process that Black people have experienced and endured. The research that she has done and the historical context that she shares is incredibly eye opening and absolutely worth a read.

I wanted to highlight these three writers as people who are doing great work in the world and would love to know what you are reading, what is challenging you and pushing you to look at things from a different perspective?

Head to my ⭐️ Lesson 6 story highlight to watch this lesson in full.

If this resonated with you and you’re wondering about how you can go further in challenging yourself to be more inclusive within your business, I invite you to join the waitlist for the next round of my program REPRESENTED. This is an online program to help you build a racially diverse, inclusive and equitable business.

With Love,

Annie

 


 

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