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When you join REPRESENTED today you’ll get access to these incredible bonuses:

🔥 The opportunity to have me as a guest speaker for a 60 minute masterclass for your mastermind, group coaching program, circle or event. (value $1500) – Available to the first 5 only.

🔥 3 hour Inclusion Statement Workshop (value $197) – In this workshop, learn how to create an authentic, race and inclusion-focused DEI statement that shares your commitment to this work with everyone who is thinking about working with you. It’s an absolute MUST for business owners seeking to work with people of colour.

REPRESENTED

A 10 week racial equity program for heart-led online business owners

Develop the racial equity knowledge, confidence and practical skills to build a more inclusive business where the care you have for people is reflected in how you lead, make decisions and create culture.

You care deeply about the people in your business

You want the people who encounter your work to feel considered, respected and able to participate
fully. Perhaps you have already made thoughtful changes to your business.

You’ve looked more closely at your language, thought about representation, you may have introduced scholarships or an inclusion statement, you’ve learned more about bias, race or privilege.

And you genuinely want your values to be reflected in the way you do business. 
But care alone cannot show us everything. We naturally create from what we know.
Our own experience influences what feels normal to us, what we interpret as fair, what we think
professionalism looks like, how we define confidence or success and who we naturally picture when we
create an offer.

Some of those assumptions are easy to recognise. Others are much harder to see because we have never needed to examine them. That is where racial equity gives us something incredibly valuable.

When you join REPRESENTED today you’ll get instant access to 2 amazing bonuses:

✔️ The opportunity to have me as a guest speaker for a 60 minute masterclass for your mastermind, group coaching program, circle or event. (value $1500) – available to the first 5 people before the cart opens to the public.

✔️ 3 hour Inclusion Statement Workshop (value $197) – In this workshop, learn how to create an authentic, race and inclusion-focused DEI statement that shares your commitment to this work with everyone who is thinking about working with you. It’s an absolute MUST for business owners seeking to work with people of colour.

Choose your payment option:

For a limited time until the end of June, I’m offering $200 off REPRESENTED as part of my EOFY special – enter coupon code EOFY at the checkout.

1

PAY IN FULL

1 x payment
of $2000 AUD

2

MOST POPULAR

5x monthly payments of $400 AUD

3

MOST FLEXIBLE

10x monthly payments of $200 AUD

Why racial equity belongs in the way we think about care

Racial equity gives us practice in looking beyond the experiences that have historically been centred.

It helps us examine whose experiences have been treated as the norm, who has been expected to
adapt, how power shapes participation and where seemingly fair systems can create very different
experiences for different people.

There is a principle often described as the curb-cut effect.

Curb cuts addressed a barrier experienced by wheelchair users who had been excluded by the way
physical environments were designed. Yet the benefits extended much further, helping parents with prams, travellers with luggage, delivery workers and many others.

The intervention began by paying closer attention to people who had been least considered. That attention revealed something about the design that people at the centre had never needed to notice.

The same principle can influence the way we lead our businesses.

When we learn to see from the experiences of people who have historically been pushed to the edges, we often become capable of creating better experiences for a much wider group of people.

Racial equity is therefore relevant even if your current audience is not particularly racially diverse.

You do not need to wait for a Black client to raise an experience of racism. For somebody to tell you they feel excluded. Or until you are trying to respond under pressure.

You can develop the capacity now. People of Colour deserve businesses and communities where their experiences have genuinely been considered in their own right.

At the same time, developing the ability to recognise power, difference, exclusion and inequity strengthens the way you lead many more people too.

✔ You become better equipped to examine your assumptions.
✔ Recognise whose voice may be missing.
✔ Consider how people experience your policies and decisions.
✔ Receive feedback.
✔ Lead across difference.
✔ Create cultures where more people can participate without having to become more like you in order to belong.

This is where racial equity and CARE come together.

CARE gives you a way to examine how you lead. Racial equity develops your ability to recognise what you may not yet be able to see.

Introducing

REPRESENTED

A 10-week racial equity program for online business owners who want their inclusive values to become more visible in practice. We go beyond knowing the right terminology or adding more diversity to your marketing.

By the end of our 10 weeks together…

You won’t leave believing you have somehow “completed” racial equity.
You will leave with a stronger lens through which to keep practising it.

You’ll be better equipped to see what you may previously have missed.
You will develop a stronger ability to recognise assumptions, bias and exclusion in the everyday parts of
your business, including whose experiences have been centred and where something that appears fair
may be experienced differently.

You’ll understand racial equity beyond representation and good intentions.
You’ll begin connecting what you learn to your messaging, offers, curriculum, access, scholarships,
community culture, communication, technology and leadership.

You’ll have greater confidence making inclusive decisions.
You won’t need to wait until you know everything or have the perfect language before engaging
thoughtfully.
The racial literacy you develop gives you a stronger foundation for discernment.

You’ll have greater capacity to stay engaged across difference.
When race, difficult feedback or an experience outside your own understanding enters your business, you’ll have a stronger foundation from which to listen, learn and respond rather than automatically retreating because you’re afraid of getting it wrong.

You’ll understand accountability as part of inclusive leadership.
When somebody’s experience differs from what you intended, you’ll be better equipped to consider
impact, take responsibility where needed and allow what you learn to influence your future practice.

And you’ll leave knowing how to continue.
Racial equity is ongoing work.
REPRESENTED gives you knowledge, practice, resources and a community that can continue supporting
you well beyond these ten weeks.

Each module builds on the last, moving you from seeing what needs to change to having the courage to change it. From wanting to do better to actually showing up differently in your life and business, because for the first time, you now know how to.

Here’s what you’ll learn:

MODULE

1.

Beyond Skin Deep: Understanding DEI in a Changing World

Why diversity, equity, and inclusion (DEI) is more than a trend and why it still matters when the world is pushing back.

How bias shows up everywhere from the words we use to the AI tools we rely on.

The role of intersectionality in truly inclusive business practices because race is just one layer.

MODULE

2.

Personal & Business Audit: Uncovering Bias in Your Systems & Strategies

A guided audit of your business, content, and AI tools to reveal hidden biases.

Why good intentions aren’t enough and how to align your business with your values.

The internal work of unpacking unconscious bias so you can hold safer spaces for others.

MODULE

3.

Conscious Inclusion: Moving From Passive to Proactive

How to build an actively inclusive business beyond just welcoming diversity.

Navigating microaggressions and coded language in your marketing, programs, and conversations.

Rethinking how AI tools shape your content, recommendations, and outreach so they don’t reinforce exclusion.

MODULE

4.

Allyship & Advocacy: The Courage to Speak, Lead & Create Change

The difference between allyship and advocacy and why both matter in business.

How to find your voice and speak up even when it’s uncomfortable through the art of calling in.

Creating systems for long-term inclusion so this isn’t just a one-time effort.

Plus, you’ll also get access to these two bonus masterclasses

Bonus

Australian Aboriginal Culture Awareness

with Nartarsha Bamblett

Nartarsha shares her journey as an Aboriginal woman navigating a white Australia. She unpacks her leadership, wisdom and how you can help bring unity to spaces where the wounds are generations deep.

Intersectionality

with Hema Kangeson

If your DEI is not intersectional, you’re really being exclusive instead of inclusive. In this bonus module, Hema will help you understand what that means and how you can embrace intersectionality in your life and business.

By the end of our time together, you’ll have a road map to confidently lead an inclusive, AI bias-aware business where equity is more than an aspiration. It’s a practice woven into everything you do.

Course Calendar

Welcome

Opening Ceremony – Thursday 1st October
10AM & 7PM AEST

Module 1

Friday 2nd October
Group Coaching Call #1 – Thursday 15th October
10AM & 7PM AEDT

MODULE 2

Friday 16th October
Group Coaching Call #2 – Thursday 29th October
10AM & 7PM AEDT

Module 3

Friday 30th October
Group Coaching Call #3 – Thursday 12th November
10AM & 7PM AEDT

MODULE 4

Friday 13th November
Group Coaching Call #4 – Thursday 26th November
10AM & 7PM AEDT

Closing

Closing Ceremony – Thursday 10th December
10AM & 7PM AEDT

Here’s how you’ll be supported along your inclusion journey…

This work is deeply personal. It’s about
unlearning, relearning, and stepping into the kind of leadership that aligns with your values.

And you don’t have to do it alone.

Inside REPRESENTED, you’ll be supported in a way that allows you to bring your
messy, unsure, but committed
self to the table, without fear of judgment.

Here’s how:

Our 10 weeks together commences by getting real and vulnerable about where you’re at and the change you’re ready to make in your business and life.

It’s where you’ll:

👉🏾Get to know the like-hearted business owners you’ll be journeying with (and who will likely be future collaborators, clients, and friends)

👉🏾Get to know me as I openly share my lived experiences of being a Black migrant woman

👉🏾 Set the tone for the way this work will unfold over the next 10 weeks and beyond.

This work is not something that can be rushed, which is why each fortnight you’ll be drip fed content that will move you through the stages of awareness, action, and allyship while leaving space for reflection and integration each step of the way. 

The bite-sized lessons are intentionally designed for you to study at your own pace and can either be watched or listened to on the go – podcast style. 

Accompanying workbooks and supplementary resources will give you the opportunity to digest the learnings and take action toward implementing your new found knowledge within your business and life

Considered the heart of the program, these intimate sessions are where the true transformation takes place.

It’s where:

👉🏾 You can do some real time soul-deep self-reflection, have your questions answered, and be coached through your process of building a business where representation is at the fore.

👉🏾 You’ll be inspired, and have your learning enriched by the questions, shares, actions, and mis-steps of the other like hearted humans doing this work alongside you.

👉🏾 You realise you might only be one person, but collectively as a group of business owners committed to this work, you’re a force!

👉🏾 You’ll be lovingly guided, corrected and called deeper into this work and your understanding of the experience of People of Colour

There’s something magical that happens when like-hearted women come together for a cause dear to their hearts… 

When you join REPRESENTED, you’re joining a group of business owners dedicated to creating equitable and inclusive businesses that are sustainably profitable.

And inside the Heartbeat Community you’ll have the opportunity to deepen these relationships, share your questions, challenges and wins, and receive ongoing, real-time support outside of the coaching sessions.

This isn’t about overwhelming you with information, nope. It’s about giving you the tools to go deeper. You’ll have access to:
✅ Books, articles, and resources from diverse thought leaders.
✅ Additional masterclasses from guest experts to expand your learning.
✅ Workbooks and reflection exercises designed to help you turn knowledge into action.

This work doesn’t end after 10 weeks. That’s why you’ll have lifetime access to the course materials so you can:
✅ Revisit lessons as you grow and deepen your understanding.
✅ Continue applying this work in evolving ways within your business.
✅ Stay connected to the bigger vision of inclusion and equity.

One of the biggest fears business owners have when doing this work is getting it wrong.

But perfectionism is not required here.

REPRESENTED is a space where you can bring your whole self, your questions, your missteps, your learning edges and be met with grace, honesty, and support.

Meet your coach

Hey there, I’m Annie

Racial Equity Coach for online business owners who are ready to build businesses that are racially equitable so they can be intentionally inclusive.
I grew up in Nairobi, Kenya, where being Black was the norm.
Moving to Australia changed my understanding of race and belonging in ways I had never previously
needed to consider.
I spent more than 15 years working in Human Resources, completed a Master’s in Human Resource
Management and learned a great deal about people, organisations and leadership.
But my lived experience taught me something formal education couldn’t.
I couldn’t be what I couldn’t see.
 
In 2020, witnessing the murder of George Floyd became a defining point in my work. I knew I wanted to help close the gap in racial representation and give heart-led business owners the support to create more equitable businesses.
Since then, I’ve spent years teaching and coaching this work. And one thing has become very clear to me.
Heart-led business owners are rarely short on care.
The gap is often between the care they feel and what they have been equipped to see, understand and
do.
That is why REPRESENTED exists.
I’m not interested in giving you a collection of scripts so you can perform inclusion correctly. I want you to develop your own understanding. Your own discernment. Your ability to think critically about the business you lead.
Because the goal is for racial equity to become part of how you see and how you lead, long after these ten
weeks are over.

This Work Is Calling You Forward. Will You Answer?

If you’ve read this far, something in you knows, this is work you are meant to do.

Maybe you’ve been waiting for the right moment. But the truth is, there is no perfect time, only the choice to begin.

What happens when you step in?

🖤 You start noticing where exclusion happens and how to do better.
🖤 You create spaces where people feel safer to show up as themselves.
🖤 You move from hesitation to confidence in making inclusion a way of life.

And my biggest lesson in serving others through my work…

 The future of business isn’t built by those who stay silent. 

It’s shaped by those who choose to stand for something greater.

Are you ready to be part of that future?

Frequently Asked Questions

Questions leaders who deeply CARE asked before saying yes to REPRESENTED

Yes. The value of racial equity learning doesn’t depend on already having a racially diverse audience.

One of the reasons I teach this work is because we naturally build our businesses from what we know. Our own experiences can shape what we see as normal, fair, accessible or inclusive without us necessarily realising it.

Racial equity gives you practice in looking beyond the experiences that have historically been centred. It helps you become more aware of assumptions, power, access, exclusion and whose perspectives may be missing from the way something has been designed.

Think back to the curb-cut effect. When we pay closer attention to people who have been least considered, we often notice barriers that would otherwise remain invisible. Addressing those barriers can create a better experience for far more people.

People of Colour deserve businesses where their experiences have been thoughtfully considered in their own right. At the same time, developing your racial equity lens can strengthen the way you lead across many forms of difference.

You don’t need to wait until your audience becomes more diverse or until somebody raises a concern. You can develop that capacity now.

CARE and REPRESENTED are closely connected, but they serve different purposes.

CARE is the broader leadership framework I use to examine how care is reflected through Compassion, Accountability, Relationship and Equity.

REPRESENTED is specifically focused on racial equity.

CARE can help you recognise where you may need to look more closely. REPRESENTED develops the racial literacy, understanding and practical experience that helps you see more when you look.

Through racial equity work, Compassion becomes better informed because you learn to consider experiences beyond your own. Accountability becomes stronger because you develop greater awareness of bias, impact and responsibility. Relationship is strengthened as you learn to communicate and lead across difference. Equity becomes more practical because you become better able to recognise where sameness does not always create fairness.

So REPRESENTED doesn’t teach CARE as a separate curriculum.

Instead, the racial equity work inside REPRESENTED gives you greater depth to practise CARE in the way you lead your business.

We have 2 partially funded (50%) scholarship spots available. You are welcome to apply for one of these spots HERE. Applicants will be notified the Monday prior to commencing REPRESENTED.

If you require further information, please email [email protected]

Please only apply if you are committed to showing up for the live group coaching sessions and fully participating in the program.

This is, by far, the most common concern I get. And I get it – truly. We’ve seen others get called out, cancelled and even doxxed, and I understand that can feel really scary.

But that is not my approach. REPRESENTED is a confidential, brave place for you to come learn, engage, and grow. I give you full permission to show up messy. To say things wrong. To get things wrong. I give you unabashed permission to respectfully show up as you are and give yourself to this process without fear of retribution.

To my friends who grapple with this, I have to tell you, this is going to happen. In the same way that you cannot protect your children from everything – they will scrape knees and have broken hearts someday – this work can be painful. You will say the wrong things. You might unintentionally cause harm. But that is part of this process.

And staying in the mindset of “I can’t do this work because it could cause harm,” is a symptom of toxic perfectionism AND inadvertently doing more harm. If you don’t know better, you can’t do better

Again, you get to come as you are – messy and imperfect. And sometimes the best lessons are learnt through doing and making mistakes and also from others that have made mistakes.

I cannot overstate the need to pace yourself in this work. It’s a marathon and not a sprint. There’s no finish line; in fact if anything, you get to pass on the baton. There are times you will need to take a break and come back refreshed for the journey. That is ok as long as you get back into it because we need you.

Creating a more equitable and inclusive business is not a matter of checking things off lists. It’s work that must be done on an ongoing basis, indefinitely. You can start anywhere, but the important part is that you actually start. That you get in the room with DEI educators who are ready to meet you where you are and begin this journey.

When you first started your business, there was a huge learning curve. But you kept at it, took steps every day, and refused to quit. That is the commitment required for this work too, and you’ve already seen that you’re capable of it!

No experience – other than your human experience – is necessary.

This is not work in the traditional sense where you come to the table with your degree and resume. This is human work. It comes with being a white person who benefits from a system that allows you to thrive at the expense of those who are not white..

There are no pre-qualifying courses or books. All you need to do is join the conversation, learn, and then take action.

I recommend students spend two hours a week on this work, but it is flexible. This work is life-long, but it doesn’t have to be a rigid penance. The important part is that you give yourself space in this process to dig deep into the issues we discuss and reflect on what that means for you and your business.

When you join REPRESENTED, you’ll get access to four twice-monthly calls, four core modules dripped fortnightly (complete with workbooks and resources for self-paced study), access to my personal online library of resources to help you dig deeper into the issues that challenge you the most on this journey, and access to an exclusive, private Facebook group.

Plus you’ll also get the following bonus masterclass recordings:

Bonus #1 – Australian Aboriginal Cultural Awareness with Nartarsha Bamblett

Nartarsha shares her journey as an Indigenous leader, First Nations wisdom, and how you can help bring unity to spaces where the wounds are generations deep.

Bonus #2 – Intersectionality with Hema Kangeson

If your DEI is not intersectional, you’re really being exclusive instead of inclusive. In this masterclass, Hema will help you unpack what that means and how you can embrace intersectionality in your life and business.

To be time-zone inclusive, calls are held at the following times. You only need to attend one call which works best for your time zone.

Group Coaching Call 1: 10am AEST (Convert to your time zone HERE )

Group Coaching Call 2: 7pm AEST (Convert to your time zone HERE)

All calls are recorded, and replays are available in the program portal within 24 hours of the call.

This question usually comes from a place of not wanting to cause harm and ensure that your business is as inclusive and equitable as possible. I totally get that.

But my role is not to make every decision for you or control the words you speak. In the same way that you don’t call your business coach every time you have to make a decision, my role is to guide and offer perspective so that YOU can feel empowered to take allied action.

The better question here is, do you trust yourself to approach this work from a human lens? Are you willing to do your own research and take messy action (knowing you’ll sometimes get it wrong)?

This work happens through lived experiences. When you come to the table with that lens, you’ll be empowered to be a leader and create change.

YES!

Racism is a big problem and making racial equity a reality takes everyone.

It’s going to take a lot of people that stop waiting for someone else to do something and instead jump in to take action from wherever they are.

You are someone – a someone with skills and influence – or you wouldn’t be a business owner.

If you are a solopreneur or a freelancer running things from your home, you are still interacting with people. You have a presence. You have business needs. REPRESENTED will teach you to show up in all those spaces with diversity and inclusion at the centre of everything you do.

Brilliant, that tells me you’re a deep thinker!

Send your questions to [email protected] and I’ll send you a personal response.

After participating in REPRESENTED, the very next time that I opened my doors for my programme Beyond Web Copy, I had so many more sign ups than I had had in any other round and from the most fabulously diverse groups of people and from almost every continent on earth, which was just amazing to me.

 

Susan Reoch
UX Strategist & Copywriter

If you are unsure about where to start or what to do, or what the whole “leading a racially inclusive business” even means then REPRESENTED is a programme I can highly recommend. You don’t need to go anywhere else. I did a lot of research. I looked at different programmes in different parts of the world and kept coming back to Anne’s programme and to REPRESENTED.

Shannon Dunn
Business & Leadership Coach, Speaker & Author

After participating in REPRESENTED, the very next time that I opened my doors for my programme Beyond Web Copy, I had so many more sign ups than I had had in any other round and from the most fabulously diverse groups of people and from almost every continent on earth, which was just amazing to me.

I made the investment back within a couple of months, and I’m set up now to continue to work towards creating the inclusive business in my dreams.

Susan Reoch
UX Strategist & Copywriter

As someone who specializes in trauma informed care, I implore others that they cannot be trauma informed without doing the parallel work of addressing systems of oppression both within themselves and their outer worlds. As a woman in a white body, I cannot lead this work therefore I point to leaders like Annie who do. Just like being trauma informed is an evolution, so is anti-oppression work and REPRESENTED especially is an incredible container to not just learn, unlearn and establish a strong foundation to sustainably show up from.

Katie Kurtz
Trauma Informed Training Specialist

I Invite You

1

Humanise the experience people have with you and your business, so they can see themselves represented.

2

Humanise the way you respond to tragedies, like the murder of George Floyd, so you show up in more meaningful ways than posting a black square and declaring you’re muted and listening.

3

Humanise how you interact with People of Colour, so you are not unconsciously excluding them or having stereotypical expectations of how they might show up or behave.

4

Humanise racial diversity and inclusion in your business, so that it becomes the norm, rather than something that is seen as the “good” thing to do.

… of how insidious & deeply entrenched racism is within our systems, institutions, businesses, and way of life

… of your biases and how you are unknowingly aiding racism whenever you are silent

… of the experiences of being a Person of Colour

When you are AWARE of what the problem is, then you are able to take action toward challenging the status quo and bringing about change. 

… toward using your voice to influence the members of the tables at which you sit, be it the dinner table, boardroom table, or virtual table

… toward leading in a way that calls the white people in your communities into this work

… toward building a human-centric business that serves ALL people equitably, and inclusively

When you consistently take informed, meaningful ACTION, then you become a true genuine ally and advocate for People of Colour.

… by moving beyond ticking boxes and being handed the ‘do’s and don’ts’ and instead be able to apply your own critical thought

… by overcoming the constraints of toxic perfectionism and the need to get it right, and instead be willing to get in the arena, get messy, and learn from your mis-steps

… by continuously working toward embedding inclusivity within every layer of your business from your hiring to systems to services to content (and more)

When you EMBODY this work over the long-run, then you make the kind of changes that’ll create a legacy in this lifetime.

Start building

your heart-led, human-centric business today

Pay in Full

  • 4 x bite-sized content modules (with supporting workbooks)
  • 4 x intimate group coaching calls
  • 1 x opening ceremony
  • 1 x closing ceremony
  • Resource library
  • Facebook community
  • 2 x bonus masterclasses

1 x payment of $1497

Payment Plan

  • 4 x bite-sized content modules (with supporting workbooks)
  • 4 x intimate group coaching calls
  • 1 x opening ceremony
  • 1 x closing ceremony
  • Resource library
  • Facebook community
  • 2 x bonus masterclasses

3x monthly payments of $529 or 6x monthly payments of $264.50

V I P Experience

If you’re the kind of person who needs individualised support as you unpack and integrate the material, I’ve got you covered with the VIP Experience.

In addition to the entire program, you’ll also get 4 x 60 minute 1:1 coaching sessions to ask those uncomfortable questions and have the space held for you without judgement or pressure.

Plus, as a VIP, you’ll get a BONUS 60 minute DEI masterclass tailored specifically to your team or group program (valued at $1497 AUD).

Join VIP for $3997 upfront or 3 x monthly payments of $1466.

When you’re able to embody inclusivity, that’s when you know you are a leader and someone whose business is going to thrive in the long term.

When you’re tuned into your reasons for doing this work, when you understand more about what is happening and why, when you know what to say and do the next time a tragedy strikes, that is when you have an expansive business that serves a diverse group of clients.

Not led by fear, but led by your heart to do what you know is right!

And that means long-term profitability, the opportunity for you to be an inclusive leader, and legacy-maker.

This work is huge. It can feel overwhelming. And when there’s so much to do, it’s hard to even know where to begin… especially among all the other things competing for your time and attention while you grow your business.

But as a business owner, I know you are a master of making time for things that are a priority for your future success. And by making this work a priority now, you’re showing (yourself and those who are watching you) that you care about eliminating racism and are willing to do something about it.

Of course, if you’re willing to invest more time, there’s plenty more to dive into with our bonus modules, curated resource library, and conversations with others in your cohort.

And here’s the thing friend, some progress is better than none at all. Time will pass by really fast and life might get in the way BUT this is work worth investing in because you will see the results in the long-run; a business that is both sustainable and profitable. A business that makes you feel proud when you see the lives you are impacting and the communities you are transforming. And the best part…you’ll have LIFETIME ACCESS to the course content on the learning portal.

Great, you can watch/listen to the module lessons

That’s all the time you need to watch/listen to the module lessons and complete the workbook exercises.

Wonderful, you’ll be able to watch/listen to the module lessons, complete the workbook exercises and attend group calls.

You’ve almost made it to the bottom – perhaps one of these fears are holding you back from building a racially inclusive & equitable business…

Almost everyone who gets involved with this important work has this fear.

And I won’t sugarcoat it. This work can feel and sometimes is really messy.

It’s going to be that way – even if you do nothing.

But when you commit to educating yourself, your understanding will deepen, and you’ll be able to shift from a place of fear and apprehension to a place of not being silent anymore and taking allied action.

There is a lot of information out there, and it isn’t all in agreement. It can be difficult to discern who to listen to.

Especially in a still-evolving area, like diversity and inclusion, there will always be a chance of mistakes.

The question is: are you going to be prepared if they do happen?

You’ve already shown you’re willing to get into messy spaces.

You’re a trail-blazing business owner.

It is messy. AND it’s rewarding.

My approach as a DEI educator is not focused on blaming or shaming. My goal is to have real conversations in a brave space, so you can fully give yourself to the process.

Let me turn that question around and ask you – why not you?

… Because you’re not a Person of Colour?

… Because you’re just one person?

… Because you don’t think you can make a difference?

Let’s take a look at the evidence:

You may not be a Person of Colour. But this work cannot be done by People of Colour alone. If that were true, we would’ve had this figured out long ago. We wouldn’t be where we are.

Allies, particularly those with influence and empathy, are vital to the work.

And while living in a bubble is something white people have the privilege to do, it’s not a sustainable practice for anyone in a leadership position.

It takes everyone – including you – to affect positive change.

You started a business because you believed you could create change and impact the lives of those you worked with. This work is a continuation of that.

The truth – and the good news – is that you, as a white woman business owner, are in a unique position to create racial equity.

REPRESENTED is your chance to move from awareness to action and into allyship in a truly brave space where you can…

Ask questions big and small about everything related to racial equity with zero judgement, shame, or belittling. A place where you’ll be held with grace and always receive a compassionate answer.

Be part of a community of other women who are also business owners. Together, we’ll:

Give each other grace

Listen and, when asked for, give feedback

Maintain confidentiality

Learn from one another

Grow cooperatively in this challenging but necessary work.

Get expertise from a Black migrant woman who has had the experience of both growing up in the racial majority and working through academia and corporate as a minority.

By the end of our time together, you’ll be able to establish yourself firmly as a business leader who doesn’t just talk about DEI, but who takes action and makes racial equality a focus that’s baked into everything you do.

REPRESENTED has changed everything. It’s changed how I look through the lens of antiracism now, whereas I didn’t before, so that’s been a massive change and difference. It’s almost like having your eyes open to a whole other way to look at the world.

Kelly Allen
​​Ethical Marketing Copywriter

If you are unsure about where to start or what to do, or what the whole “leading a racially inclusive business” even means then REPRESENTED is a programme I can highly recommend. You don’t need to go anywhere else. I did a lot of research. I looked at different programmes in different parts of the world and kept coming back to Anne’s programme and to REPRESENTED.

Shannon Dunn
Business & Leadership Coach, Speaker & Author

Ready to build an inclusive business that will thrive for years to come?

Choose your payment option:

For a limited time until the end of June, I’m offering $200 off REPRESENTED as part of my EOFY special – enter coupon code EOFY at the checkout.

1

BEST VALUE

1 x payment
of $1500 AUD

2

MOST POPULAR

6x monthly payments of $250 AUD

3

MOST AFFORDABLE

12x monthly payments of $125 AUD

Are You Ready?

+ REPRESENTED is perfect for you if you’re ready to:

If there were reaction buttons with comments here, and you’d be giving all sorts of hearts, thumbs up, hugs, hallelujahs, and throwing enthusiastic memes in the comments, REPRESENTED is most definitely for you. 

You know that making our world more inclusive – where representation matters – is among the most important work of our time. 

You know that we can’t afford to look aside. 

You know that having a sustainably profitable and expansive business means you need to attract and speak authentically to People of Colour.

And by now, you know there’s more you can be doing about it. 

I invite you to step into your power, surrounded by loving support, to change your life and your business with REPRESENTED.

I acknowledge the Wiradjuri People as the original and true custodians of the land on which I operate.

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FREE 3 DAY

Inclusive Language Intensive

(accessed via a pop-podcast, meaning you can listen from wherever and however you choose)

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