bonuses expiring in:
When you join REPRESENTED today you’ll get access to these incredible bonuses:
The opportunity to have me as a guest speaker for a 60 minute masterclass for your mastermind, group coaching program, circle or event. (value $1500) – Available to the first 5 only.
3 hour Inclusion Statement Workshop (value $197) – In this workshop, learn how to create an authentic, race and inclusion-focused DEI statement that shares your commitment to this work with everyone who is thinking about working with you. It’s an absolute MUST for business owners seeking to work with people of colour.
REPRESENTED is here to help you do business differently.
Not as a marketing tactic. Not as a box to tick. But because operating from a place of integrity, equity, and deep humanity is who you are.
Let’s build the kind of business that reflects the world we want to live in.
When you join REPRESENTED today you’ll get instant access to 2 amazing bonuses:
The opportunity to have me as a guest speaker for a 60 minute masterclass for your mastermind, group coaching program, circle or event. (value $1500) – available to the first 5 people before the cart opens to the public.
3 hour Inclusion Statement Workshop (value $197) – In this workshop, learn how to create an authentic, race and inclusion-focused DEI statement that shares your commitment to this work with everyone who is thinking about working with you. It’s an absolute MUST for business owners seeking to work with people of colour.
For a limited time until the end of June, I’m offering $200 off REPRESENTED as part of my EOFY special – enter coupon code EOFY at the checkout.
AI is becoming an everyday part of how we market, connect, and serve our clients. But what many don’t realise is that AI is not neutral.
It reflects the biases of the world we live in, the same world where those with privilege hold the loudest voices, and those on the margins continue to be left out.
We’re also seeing an increasing resistance to
diversity, equity, and inclusion work.
Misinformation has clouded what DEI actually stands for, making many hesitant to engage. Meanwhile, the voices, stories, and experiences of People of the Global Majority are being pushed even further into the background.
And in the middle of it all, heart-led business owners like you are wondering:
How do I ensure my business isn’t unintentionally upholding these same exclusionary systems?
How do I create an inclusive space where all clients feel seen and valued, especially in an AI-driven world where AI bias tools can go undetected?
How do I use my voice in a way that aligns with my values and creates meaningful change within my sphere of influence?
The truth is, inclusivity doesn’t just happen. It’s a choice.
And if we don’t intentionally build businesses that centre humanity, representation, and equity , then AI and automation will simply repeat history, excluding the very people who need access the most.
Here’s what you need to understand, your ideal client isn’t just the one who can afford to work with you (of course that matters) but what matters even more is knowing your ideal client is the one who needs the service you have to offer the most.
This is why REPRESENTED exists.
It’s not about following trends. It’s about making sure the future of online business is one that includes everyone.
Introducing
A 10-week journey into building an inclusive business that reflects your values, one that doesn’t just welcome diversity but actively works to dismantle exclusion, challenge AI bias, and create safer spaces for all.
This is not just about AI.
It’s about how bias, whether in technology, policies, or everyday interactions, continues to harm those already on the margins.
It’s about recognising that inclusion isn’t an afterthought or a marketing strategy. It’s a way of doing business that centers humanity over profit, equity over ease, and integrity over convenience.
If you’ve ever:
Worried about saying the wrong thing and stayed silent instead Wanted to create a space where people of all backgrounds feel safer, but weren’t sure how Wondered if the AI tools you’re using could be unintentionally reinforcing bias Felt deep in your gut that business should be done differently, more humanely but needed guidance on how to do it right…
REPRESENTED was created for you.
It’s time to move from knowing you need to take action to actually doing.
with Nartarsha Bamblett
Nartarsha shares her journey as an Aboriginal woman navigating a white Australia. She unpacks her leadership, wisdom and how you can help bring unity to spaces where the wounds are generations deep.
with Hema Kangeson
If your DEI is not intersectional, you’re really being exclusive instead of inclusive. In this bonus module, Hema will help you understand what that means and how you can embrace intersectionality in your life and business.
Welcome
Opening Ceremony – Thursday 10th April
10AM & 7PM AEST
Module 1
Friday 11th April
Group Coaching Call #1 – Thursday 24th April
10AM & 7PM AEST
MODULE 2
Friday 25th April
Group Coaching Call #2 – Thursday 8th May
10AM & 7PM AEST
Module 3
Friday 9th May
Group Coaching Call #3 – Thursday 22nd May
10AM & 7PM AEST
MODULE 4
Friday 23rd May
Group Coaching Call #4 – Thursday 5th June
10AM & 7PM AEST
Closing
Closing Ceremony – Thursday 19th June
10AM & 7PM AEST
This work is deeply personal. It’s about
unlearning, relearning, and stepping into the kind of leadership that aligns with your values.
And you don’t have to do it alone.
Inside REPRESENTED, you’ll be supported in a way that allows you to bring your
messy, unsure, but committed self to the table, without fear of judgment.
Here’s how:
Our 10 weeks together commences by getting real and vulnerable about where you’re at and the change you’re ready to make in your business and life.
It’s where you’ll:
Get to know the like-hearted business owners you’ll be journeying with (and who will likely be future collaborators, clients, and friends)
Get to know me as I openly share my lived experiences of being a Black migrant woman
Set the tone for the way this work will unfold over the next 10 weeks and beyond.
This work is not something that can be rushed, which is why each fortnight you’ll be drip fed content that will move you through the stages of awareness, action, and allyship while leaving space for reflection and integration each step of the way.
The bite-sized lessons are intentionally designed for you to study at your own pace and can either be watched or listened to on the go – podcast style.
Accompanying workbooks and supplementary resources will give you the opportunity to digest the learnings and take action toward implementing your new found knowledge within your business and life.
Considered the heart of the program, these intimate sessions are where the true transformation takes place.
It’s where:
You can do some real time soul-deep self-reflection, have your questions answered, and be coached through your process of building a business where representation is at the fore.
You’ll be inspired, and have your learning enriched by the questions, shares, actions, and mis-steps of the other like hearted humans doing this work alongside you.
You realise you might only be one person, but collectively as a group of business owners committed to this work, you’re a force!
You’ll be lovingly guided, corrected and called deeper into this work and your understanding of the experience of People of Colour
There’s something magical that happens when like-hearted women come together for a cause dear to their hearts…
When you join REPRESENTED, you’re joining a group of business owners dedicated to creating equitable and inclusive businesses that are sustainably profitable.
And inside the Heartbeat Community you’ll have the opportunity to deepen these relationships, share your questions, challenges and wins, and receive ongoing, real-time support outside of the coaching sessions.
This isn’t about overwhelming you with information, nope. It’s about giving you the tools to go deeper. You’ll have access to:
Books, articles, and resources from diverse thought leaders.
Additional masterclasses from guest experts to expand your learning.
Workbooks and reflection exercises designed to help you turn knowledge into action.
This work doesn’t end after 10 weeks. That’s why you’ll have lifetime access to the course materials so you can:
Revisit lessons as you grow and deepen your understanding.
Continue applying this work in evolving ways within your business.
Stay connected to the bigger vision of inclusion and equity.
If you’ve read this far, something in you knows, this is work you are meant to do.
Maybe you’ve been waiting for the right moment. But the truth is, there is no perfect time, only the choice to begin.
What happens when you step in?
You start noticing where exclusion happens and how to do better. You create spaces where people feel safer to show up as themselves. You move from hesitation to confidence in making inclusion a way of life.
And my biggest lesson in serving others through my work…
The future of business isn’t built by those who stay silent.
It’s shaped by those who choose to stand for something greater.
Are you ready to be part of that future?
You get LIFETIME ACCESS.
Every time the course is updated, you’ll always have the most up to date version of the course.
I know life gets in the way sometimes you may have every intention to complete the live round, but having lifetime access means this is ongoing work that you can commit to and keep coming back to.
We have 2 partially funded (50%) scholarship spots available. You are welcome to apply for one of these spots HERE. Applicants will be notified the Monday prior to commencing REPRESENTED.
If you require further information, please email hello@anniegichuru.com
Please only apply if you are committed to showing up for the live group coaching sessions and fully participating in the program.
Four words for you: Come as you are.
Everyone who comes into this space is risking being vulnerable. The best place to begin REPRESENTED is with a beginner’s mind.
Whether you’ve been watching from the sidelines or marching in the streets, REPRESENTED will provide you with a fresh lens on racism and provide a brave space for your journey to empowered action for racial equity.
This is, by far, the most common concern I get. And I get it – truly. We’ve seen others get called out, cancelled and even doxxed, and I understand that can feel really scary.
But that is not my approach. REPRESENTED is a confidential, brave place for you to come learn, engage, and grow. I give you full permission to show up messy. To say things wrong. To get things wrong. I give you unabashed permission to respectfully show up as you are and give yourself to this process without fear of retribution.
To my friends who grapple with this, I have to tell you, this is going to happen. In the same way that you cannot protect your children from everything – they will scrape knees and have broken hearts someday – this work can be painful. You will say the wrong things. You might unintentionally cause harm. But that is part of this process.
And staying in the mindset of “I can’t do this work because it could cause harm,” is a symptom of toxic perfectionism AND inadvertently doing more harm. If you don’t know better, you can’t do better
Again, you get to come as you are – messy and imperfect. And sometimes the best lessons are learnt through doing and making mistakes and also from others that have made mistakes.
I cannot overstate the need to pace yourself in this work. It’s a marathon and not a sprint. There’s no finish line; in fact if anything, you get to pass on the baton. There are times you will need to take a break and come back refreshed for the journey. That is ok as long as you get back into it because we need you.
Creating a more equitable and inclusive business is not a matter of checking things off lists. It’s work that must be done on an ongoing basis, indefinitely. You can start anywhere, but the important part is that you actually start. That you get in the room with DEI educators who are ready to meet you where you are and begin this journey.
When you first started your business, there was a huge learning curve. But you kept at it, took steps every day, and refused to quit. That is the commitment required for this work too, and you’ve already seen that you’re capable of it!
No experience – other than your human experience – is necessary.
This is not work in the traditional sense where you come to the table with your degree and resume. This is human work. It comes with being a white person who benefits from a system that allows you to thrive at the expense of those who are not white..
There are no pre-qualifying courses or books. All you need to do is join the conversation, learn, and then take action.
I recommend students spend two hours a week on this work, but it is flexible. This work is life-long, but it doesn’t have to be a rigid penance. The important part is that you give yourself space in this process to dig deep into the issues we discuss and reflect on what that means for you and your business.
When you join REPRESENTED, you’ll get access to four twice-monthly calls, four core modules dripped fortnightly (complete with workbooks and resources for self-paced study), access to my personal online library of resources to help you dig deeper into the issues that challenge you the most on this journey, and access to an exclusive, private Facebook group.
Plus you’ll also get the following bonus masterclass recordings:
Bonus #1 – Australian Aboriginal Cultural Awareness with Nartarsha Bamblett
Nartarsha shares her journey as an Indigenous leader, First Nations wisdom, and how you can help bring unity to spaces where the wounds are generations deep.
Bonus #2 – Intersectionality with Hema Kangeson
If your DEI is not intersectional, you’re really being exclusive instead of inclusive. In this masterclass, Hema will help you unpack what that means and how you can embrace intersectionality in your life and business.
To be time-zone inclusive, calls are held at the following times. You only need to attend one call which works best for your time zone.
Group Coaching Call 1: 10am AEST (Convert to your time zone HERE )
Group Coaching Call 2: 7pm AEST (Convert to your time zone HERE)
All calls are recorded, and replays are available in the program portal within 24 hours of the call.
This question usually comes from a place of not wanting to cause harm and ensure that your business is as inclusive and equitable as possible. I totally get that.
But my role is not to make every decision for you or control the words you speak. In the same way that you don’t call your business coach every time you have to make a decision, my role is to guide and offer perspective so that YOU can feel empowered to take allied action.
The better question here is, do you trust yourself to approach this work from a human lens? Are you willing to do your own research and take messy action (knowing you’ll sometimes get it wrong)?
This work happens through lived experiences. When you come to the table with that lens, you’ll be empowered to be a leader and create change.
YES!
Racism is a big problem and making racial equity a reality takes everyone.
It’s going to take a lot of people that stop waiting for someone else to do something and instead jump in to take action from wherever they are.
You are someone – a someone with skills and influence – or you wouldn’t be a business owner.
If you are a solopreneur or a freelancer running things from your home, you are still interacting with people. You have a presence. You have business needs. REPRESENTED will teach you to show up in all those spaces with diversity and inclusion at the centre of everything you do.
Brilliant, that tells me you’re a deep thinker!
Send your questions to hello@anniegichuru.com and I’ll send you a personal response.
After participating in REPRESENTED, the very next time that I opened my doors for my programme Beyond Web Copy, I had so many more sign ups than I had had in any other round and from the most fabulously diverse groups of people and from almost every continent on earth, which was just amazing to me.
Susan Reoch
UX Strategist & Copywriter
If you are unsure about where to start or what to do, or what the whole “leading a racially inclusive business” even means then REPRESENTED is a programme I can highly recommend. You don’t need to go anywhere else. I did a lot of research. I looked at different programmes in different parts of the world and kept coming back to Anne’s programme and to REPRESENTED.
Shannon Dunn
Business & Leadership Coach, Speaker & Author
After participating in REPRESENTED, the very next time that I opened my doors for my programme Beyond Web Copy, I had so many more sign ups than I had had in any other round and from the most fabulously diverse groups of people and from almost every continent on earth, which was just amazing to me.
I made the investment back within a couple of months, and I’m set up now to continue to work towards creating the inclusive business in my dreams.
Susan Reoch
UX Strategist & Copywriter
As someone who specializes in trauma informed care, I implore others that they cannot be trauma informed without doing the parallel work of addressing systems of oppression both within themselves and their outer worlds. As a woman in a white body, I cannot lead this work therefore I point to leaders like Annie who do. Just like being trauma informed is an evolution, so is anti-oppression work and REPRESENTED especially is an incredible container to not just learn, unlearn and establish a strong foundation to sustainably show up from.
Katie Kurtz
Trauma Informed Training Specialist
Humanise the experience people have with you and your business, so they can see themselves represented.
Humanise the way you respond to tragedies, like the murder of George Floyd, so you show up in more meaningful ways than posting a black square and declaring you’re muted and listening.
Humanise how you interact with People of Colour, so you are not unconsciously excluding them or having stereotypical expectations of how they might show up or behave.
Humanise racial diversity and inclusion in your business, so that it becomes the norm, rather than something that is seen as the “good” thing to do.
… of how insidious & deeply entrenched racism is within our systems, institutions, businesses, and way of life
… of your biases and how you are unknowingly aiding racism whenever you are silent
… of the experiences of being a Person of Colour
When you are AWARE of what the problem is, then you are able to take action toward challenging the status quo and bringing about change.
… toward using your voice to influence the members of the tables at which you sit, be it the dinner table, boardroom table, or virtual table
… toward leading in a way that calls the white people in your communities into this work
… toward building a human-centric business that serves ALL people equitably, and inclusively
When you consistently take informed, meaningful ACTION, then you become a true genuine ally and advocate for People of Colour.
… by moving beyond ticking boxes and being handed the ‘do’s and don’ts’ and instead be able to apply your own critical thought
… by overcoming the constraints of toxic perfectionism and the need to get it right, and instead be willing to get in the arena, get messy, and learn from your mis-steps
… by continuously working toward embedding inclusivity within every layer of your business from your hiring to systems to services to content (and more)
When you EMBODY this work over the long-run, then you make the kind of changes that’ll create a legacy in this lifetime.
In addition to the entire program, you’ll also get 4 x 60 minute 1:1 coaching sessions to ask those uncomfortable questions and have the space held for you without judgement or pressure.
Plus, as a VIP, you’ll get a BONUS 60 minute DEI masterclass tailored specifically to your team or group program (valued at $1497 AUD).
Join VIP for $3997 upfront or 3 x monthly payments of $1466.
When you’re able to embody inclusivity, that’s when you know you are a leader and someone whose business is going to thrive in the long term.
When you’re tuned into your reasons for doing this work, when you understand more about what is happening and why, when you know what to say and do the next time a tragedy strikes, that is when you have an expansive business that serves a diverse group of clients.
Not led by fear, but led by your heart to do what you know is right!
And that means long-term profitability, the opportunity for you to be an inclusive leader, and legacy-maker.
This work is huge. It can feel overwhelming. And when there’s so much to do, it’s hard to even know where to begin… especially among all the other things competing for your time and attention while you grow your business.
But as a business owner, I know you are a master of making time for things that are a priority for your future success. And by making this work a priority now, you’re showing (yourself and those who are watching you) that you care about eliminating racism and are willing to do something about it.
Of course, if you’re willing to invest more time, there’s plenty more to dive into with our bonus modules, curated resource library, and conversations with others in your cohort.
And here’s the thing friend, some progress is better than none at all. Time will pass by really fast and life might get in the way BUT this is work worth investing in because you will see the results in the long-run; a business that is both sustainable and profitable. A business that makes you feel proud when you see the lives you are impacting and the communities you are transforming. And the best part…you’ll have LIFETIME ACCESS to the course content on the learning portal.
Almost everyone who gets involved with this important work has this fear.
And I won’t sugarcoat it. This work can feel and sometimes is really messy.
It’s going to be that way – even if you do nothing.
But when you commit to educating yourself, your understanding will deepen, and you’ll be able to shift from a place of fear and apprehension to a place of not being silent anymore and taking allied action.
There is a lot of information out there, and it isn’t all in agreement. It can be difficult to discern who to listen to.
Especially in a still-evolving area, like diversity and inclusion, there will always be a chance of mistakes.
The question is: are you going to be prepared if they do happen?
You’ve already shown you’re willing to get into messy spaces.
You’re a trail-blazing business owner.
It is messy. AND it’s rewarding.
My approach as a DEI educator is not focused on blaming or shaming. My goal is to have real conversations in a brave space, so you can fully give yourself to the process.
Let me turn that question around and ask you – why not you?
… Because you’re not a Person of Colour?
… Because you’re just one person?
… Because you don’t think you can make a difference?
Let’s take a look at the evidence:
You may not be a Person of Colour. But this work cannot be done by People of Colour alone. If that were true, we would’ve had this figured out long ago. We wouldn’t be where we are.
Allies, particularly those with influence and empathy, are vital to the work.
And while living in a bubble is something white people have the privilege to do, it’s not a sustainable practice for anyone in a leadership position.
It takes everyone – including you – to affect positive change.
You started a business because you believed you could create change and impact the lives of those you worked with. This work is a continuation of that.
REPRESENTED is your chance to move from awareness to action and into allyship in a truly brave space where you can…
Ask questions big and small about everything related to racial equity with zero judgement, shame, or belittling. A place where you’ll be held with grace and always receive a compassionate answer.
Be part of a community of other women who are also business owners. Together, we’ll:
Get expertise from a Black migrant woman who has had the experience of both growing up in the racial majority and working through academia and corporate as a minority.
By the end of our time together, you’ll be able to establish yourself firmly as a business leader who doesn’t just talk about DEI, but who takes action and makes racial equality a focus that’s baked into everything you do.
REPRESENTED has changed everything. It’s changed how I look through the lens of antiracism now, whereas I didn’t before, so that’s been a massive change and difference. It’s almost like having your eyes open to a whole other way to look at the world.
Kelly Allen
Ethical Marketing Copywriter
If you are unsure about where to start or what to do, or what the whole “leading a racially inclusive business” even means then REPRESENTED is a programme I can highly recommend. You don’t need to go anywhere else. I did a lot of research. I looked at different programmes in different parts of the world and kept coming back to Anne’s programme and to REPRESENTED.
Shannon Dunn
Business & Leadership Coach, Speaker & Author
For a limited time until the end of June, I’m offering $200 off REPRESENTED as part of my EOFY special – enter coupon code EOFY at the checkout.
If there were reaction buttons with comments here, and you’d be giving all sorts of hearts, thumbs up, hugs, hallelujahs, and throwing enthusiastic memes in the comments, REPRESENTED is most definitely for you.
You know that making our world more inclusive – where representation matters – is among the most important work of our time.
You know that we can’t afford to look aside.
You know that having a sustainably profitable and expansive business means you need to attract and speak authentically to People of Colour.
And by now, you know there’s more you can be doing about it.
I invite you to step into your power, surrounded by loving support, to change your life and your business with REPRESENTED.
