Building a racially inclusive and equitable business isn’t just ‘best practice’…
It’s human practice!
(And the key to building a sustainably profitable business)
Fast action BONUS ends in:
When you join REPRESENTED today you’ll get access to:
The opportunity to have me as a guest speaker for a 60 minute masterclass for your mastermind, group coaching program, circle or event. (value $1,500) – available to the first 5 people.
3 hour Inclusion Statement Workshop (value $197) – In this on-demand workshop you’ll learn how to create an authentic, race and inclusion-focused DEI statement that shares your commitment to this work with everyone who is thinking about working with you. It’s an absolute MUST for business owners seeking to be inclusive in a most genuine way.
Represented
When you join REPRESENTED today you’ll get instant access to 2 amazing bonuses:
✔️ The opportunity to have me as a guest speaker for a 60 minute masterclass for your mastermind, group coaching program, circle or event. (value $1500) – available to the first 5 people before the cart opens to the public.
✔️ 3 hour Inclusion Statement Workshop (value $197) – In this workshop, learn how to create an authentic, race and inclusion-focused DEI statement that shares your commitment to this work with everyone who is thinking about working with you. It’s an absolute MUST for business owners seeking to work with people of colour.
Choose your payment option:
For a limited time until the end of June, I’m offering $200 off REPRESENTED as part of my EOFY special – enter coupon code EOFY at the checkout.
People Of Colour are now recognised as the People of the Global Majority, and every day, thousands of those people are searching for courses, programs, and services just like yours.
The question is:
Are they Buying Yours?
Whether you’re deep into your anti-racism journey, have read some books, had a few tough conversations, or have only posted on social media, if you know without a shadow of a doubt that…
You want a sustainably profitable business that serves People of Colour in an accessible, inclusive, equitable, and less harmful way,
And
You’re committed to doing the work to show up as a leader for your clients and followers that is authentically rooted in inclusivity and builds equity,
…Then keep reading. What I’m about to share with you could be the catalyst for a wildly successful business that will be sustainable for years to come because it includes, earns the trust of, and speaks to People of Colour.
After years of working with business owners, if there is one thing I know about coaches, it is this: You care deeply about people.
Why else would you choose a career path where you support people to be the best and highest version of themselves? That tells me you want to cultivate a heart-led, human-centric business.
But one of the biggest mistakes I see white women make is that they’re so desperate to cause less harm, that they just want a checklist or script to use.
“Just tell me what to do and I’ll do it.”
The truth is that being genuine and creating an impact in this work requires you to stay engaged – not in a “muted and listening” default position because you’re afraid of saying or doing the wrong thing.
The time for muted and listening is gone. Now is the time for you to step into the arena as someone that’s doing the work, learning from the work, and incorporating those learnings. It’s time for you to build the muscle around racial stamina, so you can be part of this conversation.
And that is why I created my 10-week signature course: to help women like you create an inclusive, diverse, and sustainably profitable business. This program is set up to be a loving guide and support you in a way that allows you to bring your full self to the table. Your messy self. So you can create a business of purpose, and impact, and make a real difference in the online business space.
This isn’t a program centred on shame, but one that invites you to leave behind the “best practice” standards (like action without fear and toxic perfectionism) to embrace this human practice.
I Invite You
to step up as an inclusive leader to . . .
1
Humanise the experience people have with you and your business, so they can see themselves represented.
2
Humanise the way you respond to tragedies, like the murder of George Floyd, so you show up in more meaningful ways than posting a black square and declaring you’re muted and listening.
3
Humanise how you interact with People of Colour, so you are not unconsciously excluding them or having stereotypical expectations of how they might show up or behave.
4
Humanise racial diversity and inclusion in your business, so that it becomes the norm, rather than something that is seen as the “good” thing to do.
Introducing
Represented
A brave space where you’ll be gracefully called in and called on as you weave diversity, equity, and inclusion into the fabric of your online business and life.
Throughout our immersive 10 week journey together, you’ll be supported to:
Deeply understand how our systems, institutions, businesses, and way of life continue to disadvantage People of Colour.
Recognise the ways in which you can evolve your business, so you are operating from a place of cultural and racial representation.
Unpack the toxic perfectionism that’s likely been keeping you stuck in inaction, so you can become an active ally in diversity, equity and inclusion.
By the End of this Experience,
you’ll walk away with the education, confidence, and clarity that will take you from muted & listening to contributing to the conversation like the inclusive leader and legacy-maker you are.
REPRESENTED is a truly brilliant course and an absolute must for all business owners who are committed to diversity, equity and inclusion in their business. Annie is an incredible space holder filled with knowledge, generosity and a challenging spirit. She will hold you but not let you get away with anything less than your best and most committed self as a business owner in the DEI space.
Julie Parker - Founder of Beautiful You Coaching Academy 
REPRESENTED is a truly brilliant course and an absolute must for all business owners who are committed to diversity, equity and inclusion in their business. Annie is an incredible space holder filled with knowledge, generosity and a challenging spirit. She will hold you but not let you get away with anything less than your best and most committed self as a business owner in the DEI space.
Julie Parker - Founder of Beautiful You Coaching Academy
Meet your coach
Hey there, I’m Annie.
A Diversity, Equity & Inclusion (DEI) coach & consultant, mama of two, wife, & hot chocolate connoisseur.
I grew up in the beautiful tropical city of Nairobi in Kenya, where being Black is the norm. Which meant I didn’t experience the racism that’s so pervasive in other parts of the world…
Until I moved to Australia over 20 years ago.
I felt so out of place and often wanted to blend in.
As time went on, I got comfortable being the “only”.
But like so many People of Colour who experience internalised racism, I let myself fall into limiting beliefs based on what I did not see. Which meant that rather than pursuing a career in media after earning my Mass Communications degree, I talked myself out of it.
I couldn’t be what I couldn’t see.
So I retrained in HR and worked in corporate for over 15 years.
Despite having a masters degree in Human Resource Management, most of what I learned about humans and our relations was not learned in the lecture hall or on the job, but through my lived experience.
These threads all wove together when I founded Uplifting Studios. A platform to elevate migrant women of colour through life coaching and storytelling.
Then, in 2020, as I processed the heartbreak of witnessing the life of George Floyd being squeezed out of him, while he lay helpless on the ground with a knee to his neck, saying he couldn’t breathe and asking for his mama, I realised that in order to truly dismantle the status quo and close the gap in the levels of representation, we’d need the support of white women.
Since then, I’ve dedicated my life’s work to locking arms with heart-led online business owners as they become activators for change, and use their business and privilege as a force for good.
It’s my hope this work helps pave the way for a better future for my children and generations to come…
A future where racial equity is the norm, and they see themselves represented in positions of leadership, influence, and business so they can confidently pursue their dreams without ever questioning their worth.
If that’s the kind of future you’re interested in too – I’d love for us to journey there together.
After participating in REPRESENTED, the very next time that I opened my doors for my programme Beyond Web Copy, I had so many more sign ups than I had had in any other round and from the most fabulously diverse groups of people and from almost every continent on earth, which was just amazing to me.
I made the investment back within a couple of months, and I’m set up now to continue to work towards creating the inclusive business in my dreams.
Susan Reoch
UX Strategist & Copywriter
As someone who specializes in trauma informed care, I implore others that they cannot be trauma informed without doing the parallel work of addressing systems of oppression both within themselves and their outer worlds. As a woman in a white body, I cannot lead this work therefore I point to leaders like Annie who do. Just like being trauma informed is an evolution, so is anti-oppression work and REPRESENTED especially is an incredible container to not just learn, unlearn and establish a strong foundation to sustainably show up from.
Katie Kurtz
Trauma Informed Training Specialist
When it comes to this work, most folks want the template or checklist so they can leap into taking the ‘right’ action.
But becoming an inclusive leader and legacy-maker requires…
… of how insidious & deeply entrenched racism is within our systems, institutions, businesses, and way of life
… of your biases and how you are unknowingly aiding racism whenever you are silent
… of the experiences of being a Person of Colour
When you are AWARE of what the problem is, then you are able to take action toward challenging the status quo and bringing about change.
… toward using your voice to influence the members of the tables at which you sit, be it the dinner table, boardroom table, or virtual table
… toward leading in a way that calls the white people in your communities into this work
… toward building a human-centric business that serves ALL people equitably, and inclusively
When you consistently take informed, meaningful ACTION, then you become a true genuine ally and advocate for People of Colour.
… by moving beyond ticking boxes and being handed the ‘do’s and don’ts’ and instead be able to apply your own critical thought
… by overcoming the constraints of toxic perfectionism and the need to get it right, and instead be willing to get in the arena, get messy, and learn from your mis-steps
… by continuously working toward embedding inclusivity within every layer of your business from your hiring to systems to services to content (and more)
When you EMBODY this work over the long-run, then you make the kind of changes that’ll create a legacy in this lifetime.
Inside REPRESENTED I’ll guide you through all three so you can equitably build a racially inclusive business with integrity, and in alignment with your values so it thrives for years to come.
Here’s what you’ll learn:
MODULE
1.
Diversity Equity and Inclusion - Beyond Skin Deep
Through conversation and resources between calls, you’ll expand your awareness of DEI work, leaving this section:
Confident in inclusive language, so you know you’ll be able to speak to People of Colour and about issues of race in a way that minimises further harm.
Profoundly understanding the experience of people of colour, so you can start to view the world and its issues through that lens (which is crucial for attracting and working with the people who never get to take the lens off).
Clear on the role racism plays in business, both historically and today, so you can actively work to make your programs and business dealings more inclusive and equitable.
MODULE
2.
Personal and Business Audit
With the foundations in place, you’ll start to transition from awareness into action. In this module, you’ll get:
A clear picture of what work still needs to be done within your business so you can hold yourself accountable to your specific areas of work.
Laser-focused on what implicit or unconscious biases may be lurking in your life and business.
Guidance on where to start addressing inequities in your business and how you can move forward knowing your business is expansive and inclusive.
MODULE
3.
Conscious Inclusion
With a newly revealed vision of unconscious bias, it’s time to move to conscious inclusion and learn actionable strategies for:
Inclusive collaboration and hiring, so your business can thrive with different perspectives and skill sets to foster more inclusive growth.
Avoiding unintended microaggressions in your marketing, the ways you show up, and in any other aspect of your business.
Authentically presenting your business as one that’s inclusive and living up to that promise.
MODULE
4.
Allyship and Advocacy
We’ll wrap up our time together by exploring how you can be a genuine ally and advocate for People of Colour. In this final module, I’ll teach you:
The differences between being an ally and an advocate and WHY it is massively important for the longevity of your business.
When you should call people out and when to call them in.
How to become an advocate without centring yourself or whiteness, so that you can be a trusted ally and business champion for People of Colour.
Strategies for DEI sustainability at home and at work when the world feels ugly.
Plus, you’ll also get access to these two bonus modules:
Bonus
Australian Aboriginal Culture Awareness
with Nartarsha Bamblett
Nartarsha shares her journey as an Aboriginal woman navigating a white Australia. She unpacks her leadership, wisdom and how you can help bring unity to spaces where the wounds are generations deep.
Intersectionality
with Hema Kangeson
If your DEI is not intersectional, you’re really being exclusive instead of inclusive. In this bonus module, Hema will help you understand what that means and how you can embrace intersectionality in your life and business.
Upon completion you will receive a certificate to mark this major milestone. You will also receive a REPRESENTED badge which you can upload on your website sharing you’ve undertaken education on building a racially equitable life & business.
Ready to build an inclusive business that will thrive for years to come?
Choose your payment option:
For a limited time until the end of June, I’m offering $200 off REPRESENTED as part of my EOFY special – enter coupon code EOFY at the checkout.
I wanted to learn from Annie because of how she holds space. I felt safe to show up and do DEI work in a way that was in alignment to who I am. Annie helped me learn that I can do this work from a place of calling in and that is how I can be a more effective ally and show up from a place of being genuine rather than performative.
ellie swift - 7 Figure Business Coach & Mastermind Mentor 
I wanted to learn from Annie because of how she holds space. I felt safe to show up and do DEI work in a way that was in alignment to who I am. Annie helped me learn that I can do this work from a place of calling in and that is how I can be a more effective ally and show up from a place of being genuine rather than performative.
ellie swift - 7 Figure Business Coach & Mastermind Mentor
By the end of our time together, you’ll be able to establish yourself firmly as a business leader who doesn’t just talk about DEI, but who also takes action and makes racial equity a focus that’s baked into everything you do.
One of the lessons and big takeaways for me is how easy it is to have perfectionism keep us from wanting to learn more, keep us from taking action, and how important it is to let that perfectionism go so we can keep getting uncomfortable and keep doing the work.
Kim Argetsinger - multi 6 Figure business & success coach 
One of the lessons and big takeaways for me is how easy it is to have perfectionism keep us from wanting to learn more, keep us from taking action, and how important it is to let that perfectionism go so we can keep getting uncomfortable and keep doing the work.
Kim Argetsinger - multi 6 Figure business & success coach
Course Calendar
Welcome
Opening Ceremony – Thursday 10th October
10AM & 7PM AEDT
Module 1
Friday 11th October
Group Coaching Call #1 – Thursday 24th October
10AM & 7PM AEDT
MODULE 2
Friday 25th October
Group Coaching Call #2 – Thursday 7th November
10AM & 7PM AEDT
Module 3
Friday 8th November
Group Coaching Call #3 – Thursday 21st November
10AM & 7PM AEDT
MODULE 4
Friday 22nd November
Group Coaching Call #4 – Thursday 5th December
10AM & 7PM AEDT
Closing
Closing Ceremony – Thursday 19th December
10AM & 7PM AEDT
Here’s how you’ll be supported along your DEI journey…
Our 10 weeks together commences by getting real and vulnerable about where you’re at and the change you’re ready to make in your business and life.
It’s where you’ll:
👉🏾 Get to know the like-hearted business owners you’ll be journeying with (and who will likely be future collaborators, clients, and friends)
👉🏾 Get to know me as I openly share my lived experiences of being a Black migrant woman
👉🏾 Set the tone for the way this work will unfold over the next 10 weeks and beyond.
This work is not something that can be rushed, which is why each fortnight you’ll be drip fed content that will move you through the stages of awareness, action, and allyship while leaving space for reflection and integration each step of the way.
The bite-sized lessons are intentionally designed for you to study at your own pace and can either be watched or listened to on the go – podcast style.
Accompanying workbooks and supplementary resources will give you the opportunity to digest the learnings and take action toward implementing your new found knowledge within your business and life.
Considered the heart of the program, these intimate sessions are where the true transformation takes place.
It’s where:
👉🏾 You can do some real time soul-deep self-reflection, have your questions answered, and be coached through your process of building a business where representation is at the fore.
👉🏾 You’ll be inspired, and have your learning enriched by the questions, shares, actions, and mis-steps of the other like hearted humans doing this work alongside you.
👉🏾 You realise you might only be one person, but collectively as a group of business owners committed to this work, you’re a force!
👉🏾 You’ll be lovingly guided, corrected and called deeper into this work and your understanding of the experience of People of Colour
There’s something magical that happens when like-hearted women come together for a cause dear to their hearts…
When you join REPRESENTED, you’re joining a group of business owners dedicated to creating equitable and inclusive businesses.
And inside the Facebook Community you’ll have the opportunity to deepen these relationships, share your questions, challenges and wins, and receive ongoing, real-time support outside of the coaching sessions.
This work is vast and deep. It’s my intention that REPRESENTED is the catalyst for a lifelong DEI journey.
To get you started, I’ve curated a resource library of materials that compliment each of the modules. These podcasts, videos, books, and articles are designed to serve as a launch pad for further research, exploration, and inquiry.
We’ll come full circle by wrapping up our time together reflecting on where you entered this work 10 weeks ago in the opening ceremony and celebrating the progress you’ve made toward leading a life and business that’s inclusive and equitable.
While this is where the program ends, it’s just the beginning of your lifelong journey of allyship.
REPRESENTED is more than just a DEI course.
It takes you on a deep journey of self-discovery, emerging on the other side with a deep desire to take heart-led, human-centric action toward building an inclusive business that not only serves the highest version of yourself, but also your clients.
Ready to build an inclusive business that will thrive for years to come?
Choose your payment option:
For a limited time until the end of June, I’m offering $200 off REPRESENTED as part of my EOFY special – enter coupon code EOFY at the checkout.
Start building
your heart-led, human-centric business today
Pay in Full
- 4 x bite-sized content modules (with supporting workbooks)
- 4 x intimate group coaching calls
- 1 x opening ceremony
- 1 x closing ceremony
- Resource library
- Facebook community
- 2 x bonus masterclasses
1 x payment of $1497
Payment Plan
- 4 x bite-sized content modules (with supporting workbooks)
- 4 x intimate group coaching calls
- 1 x opening ceremony
- 1 x closing ceremony
- Resource library
- Facebook community
- 2 x bonus masterclasses
3x monthly payments of $529 or 6x monthly payments of $264.50
V I P Experience
If you’re the kind of person who needs individualised support as you unpack and integrate the material, I’ve got you covered with the VIP Experience.
In addition to the entire program, you’ll also get 4 x 60 minute 1:1 coaching sessions to ask those uncomfortable questions and have the space held for you without judgement or pressure.
Plus, as a VIP, you’ll get a BONUS 60 minute DEI masterclass tailored specifically to your team or group program (valued at $1497 AUD).
Join VIP for $3997 upfront or 3 x monthly payments of $1466.
Doing this course shouldn't be a matter of choice. The fact that we have a choice (as white women), is privilege-in-action. I can honestly say - hand on heart! - that this is THE most important course I have ever done. It has been life-changing in the most meaningful of ways (for me) - so much so, that I wish I had reached out to Annie sooner.
Jessica Savage - Intuitive Mentor 
Doing this course shouldn't be a matter of choice. The fact that we have a choice (as white women), is privilege-in-action. I can honestly say - hand on heart! - that this is THE most important course I have ever done. It has been life-changing in the most meaningful of ways (for me) - so much so, that I wish I had reached out to Annie sooner.
Jessica Savage - Intuitive Mentor
When you’re able to embody inclusivity, that’s when you know you are a leader and someone whose business is going to thrive in the long term.
When you’re tuned into your reasons for doing this work, when you understand more about what is happening and why, when you know what to say and do the next time a tragedy strikes, that is when you have an expansive business that serves a diverse group of clients.
Not led by fear, but led by your heart to do what you know is right!
And that means long-term profitability, the opportunity for you to be an inclusive leader, and legacy-maker.
My biggest takeaways are deeply internal and personal. I feel a rekindled passion for social justice work AND a confidence that I can speak about DEI issues within my business and with my communities - not to ‘educate’, but to make aware, to elevate Black, Brown, Indigenous and People of Colour voices.
Nivek Harrison - Online Business Manager & Virtual Agency Owner 
My biggest takeaways are deeply internal and personal. I feel a rekindled passion for social justice work AND a confidence that I can speak about DEI issues within my business and with my communities - not to ‘educate’, but to make aware, to elevate Black, Brown, Indigenous and People of Colour voices.
Nivek Harrison - Online Business Manager & Virtual Agency Owner
The rewards of implementing DEI practices in your business extend beyond being the right thing to do – they also increase your businesses sustainability and bottom line in the long term.
This work is huge. It can feel overwhelming. And when there’s so much to do, it’s hard to even know where to begin… especially among all the other things competing for your time and attention while you grow your business.
But as a business owner, I know you are a master of making time for things that are a priority for your future success. And by making this work a priority now, you’re showing (yourself and those who are watching you) that you care about eliminating racism and are willing to do something about it.
Of course, if you’re willing to invest more time, there’s plenty more to dive into with our bonus modules, curated resource library, and conversations with others in your cohort.
And here’s the thing friend, some progress is better than none at all. Time will pass by really fast and life might get in the way BUT this is work worth investing in because you will see the results in the long-run; a business that is both sustainable and profitable. A business that makes you feel proud when you see the lives you are impacting and the communities you are transforming. And the best part…you’ll have LIFETIME ACCESS to the course content on the learning portal.
Got 30 minutes per week?
Great, you can watch/listen to the module lessons
Got an hour per week?
That’s all the time you need to watch/listen to the module lessons and complete the workbook exercises.
Got 90 minutes per week?
Wonderful, you’ll be able to watch/listen to the module lessons, complete the workbook exercises and attend group calls.
I have a greater awareness of how my business can impact Black, Brown, Indigenous and People of Colour and how to create safe spaces so they feel welcomed, included, and make sure that their experience is equitable.
CAYLA MERRILL - Brand & Design Coach 
I have a greater awareness of how my business can impact Black, Brown, Indigenous and People of Colour and how to create safe spaces so they feel welcomed, included, and make sure that their experience is equitable.
CAYLA MERRILL - Brand & Design Coach
Ready to build an inclusive business that will thrive for years to come?
Choose your payment option:
For a limited time until the end of June, I’m offering $200 off REPRESENTED as part of my EOFY special – enter coupon code EOFY at the checkout.
REPRESENTED is the most incredible program and a must-do for all business owners. It’s a comprehensive course, but delivered in a really spacious manner. It combines well-researched resources for education with thought-provoking workbook questions for personal reflection. The group coaching calls bring everything together in the most powerful way. Annie creates the space for you to share with total vulnerability and ask questions without fear of being judged or making a mistake. She holds you with grace and care whilst gently nudging you to explore race from a new (not always comfortable) lens. The content in REPRESENTED will help you know better, and Annie’s support and encouragement will help you do better. It will expand you as a human and provide you with practical ways to run an intentionally inclusive, diverse and equitable business.
Kerry Solomon - Confidence & Mindset Coach 
REPRESENTED is the most incredible program and a must-do for all business owners. It’s a comprehensive course, but delivered in a really spacious manner. It combines well-researched resources for education with thought-provoking workbook questions for personal reflection. The group coaching calls bring everything together in the most powerful way. Annie creates the space for you to share with total vulnerability and ask questions without fear of being judged or making a mistake. She holds you with grace and care whilst gently nudging you to explore race from a new (not always comfortable) lens. The content in REPRESENTED will help you know better, and Annie’s support and encouragement will help you do better. It will expand you as a human and provide you with practical ways to run an intentionally inclusive, diverse and equitable business.
Kerry Solomon - Confidence & Mindset Coach
You’ve almost made it to the bottom – perhaps one of these fears are holding you back from building a racially inclusive & equitable business…
Almost everyone who gets involved with this important work has this fear.
And I won’t sugarcoat it. This work can feel and sometimes is really messy.
It’s going to be that way – even if you do nothing.
But when you commit to educating yourself, your understanding will deepen, and you’ll be able to shift from a place of fear and apprehension to a place of not being silent anymore and taking allied action.
There is a lot of information out there, and it isn’t all in agreement. It can be difficult to discern who to listen to.
Especially in a still-evolving area, like diversity and inclusion, there will always be a chance of mistakes.
The question is: are you going to be prepared if they do happen?
You’ve already shown you’re willing to get into messy spaces.
You’re a trail-blazing business owner.
It is messy. AND it’s rewarding.
My approach as a DEI educator is not focused on blaming or shaming. My goal is to have real conversations in a brave space, so you can fully give yourself to the process.
Navigating conversations to do with race and representation is difficult, but not impossible and what supports having those discussions is knowledge and information - this has been most helpful in navigating some difficult conversations with those closest to me.
Sussana Christine - Menstrual Cycle Coach & Circle Facilitator 
Navigating conversations to do with race and representation is difficult, but not impossible and what supports having those discussions is knowledge and information - this has been most helpful in navigating some difficult conversations with those closest to me.
Sussana Christine - Menstrual Cycle Coach & Circle Facilitator
You don’t need to be perfect to do this work – you simply need to choose to do better.
When you unsubscribe from the toxic perfectionism that has you believing this work needs to look a certain way, be done at a certain pace, or that you’ve got to wait until you have it all figured out before you begin, you’ll realise just how simple it is to implement the work into your current lifestyle.
Avid podcast listener? Start to consume more podcasts hosted by People of Colour to understand their perspectives and experiences.
Love a good Netflix binge? Add a few documentaries and movies that’ll open your eyes to issues of race and representation into the rotation.
Enjoy curling up with a good book? Read stories written by Black authors.
Spend more time scrolling than you’d care to admit? Diversify your feed and follow more People of Colour, then intentionally engage with their content.
And NO, these DON’T all have to be on the topic of DEI.
When you learn from and engage with people who hold different identities to your own, you gain diversity of thought which allows you to start to shift the lens through which you see the world and tackle problems. Ultimately making you more inclusive and grow your business.
REPRESENTED is your opportunity to build this habit in a supported environment.
Just like you wouldn’t expect to hit the gym once and walk out with a 6-pack, you can’t expect to completely transform your business overnight. It’s going to require you showing up to build that muscle, making gradual, sustainable gains. Even if it’s slow. Every time you get in the arena, it all adds up. It all brings you closer to having a truly inclusive business in alignment with your values.
And it CAN happen without compromising your creativity or your growth.
Join REPRESENTED. It will change your life. The content Annie shares moves you to tears, to an inner depth that creates an inner shift and an inner strength to be a beacon for this work. It has grounded my determination to be part of the solution and I am very grateful I took the time to deeply understand what this is.
Tracy O’Meara - Holistic Therapist 
Join REPRESENTED. It will change your life. The content Annie shares moves you to tears, to an inner depth that creates an inner shift and an inner strength to be a beacon for this work. It has grounded my determination to be part of the solution and I am very grateful I took the time to deeply understand what this is.
Tracy O’Meara - Holistic Therapist
Let me turn that question around and ask you – why not you?
… Because you’re not a Person of Colour?
… Because you’re just one person?
… Because you don’t think you can make a difference?
Let’s take a look at the evidence:
You may not be a Person of Colour. But this work cannot be done by People of Colour alone. If that were true, we would’ve had this figured out long ago. We wouldn’t be where we are.
Allies, particularly those with influence and empathy, are vital to the work.
And while living in a bubble is something white people have the privilege to do, it’s not a sustainable practice for anyone in a leadership position.
It takes everyone – including you – to affect positive change.
You started a business because you believed you could create change and impact the lives of those you worked with. This work is a continuation of that.
In a world that is often dominated by being told what we can/ cannot do, Annie's approach is deeply embedded in supporting the growth of her students' critical thinking capacity so that we can find our own voices and advocate for what we really believe in, not just copy what's popular or progressive at the time.
Stephanie MacKinnon - Life Coach 
In a world that is often dominated by being told what we can/ cannot do, Annie's approach is deeply embedded in supporting the growth of her students' critical thinking capacity so that we can find our own voices and advocate for what we really believe in, not just copy what's popular or progressive at the time.
Stephanie MacKinnon - Life Coach
The truth – and the good news – is that you, as a white woman business owner, are in a unique position to create racial equity.
REPRESENTED is your chance to move from awareness to action and into allyship in a truly brave space where you can…
Ask questions big and small about everything related to racial equity with zero judgement, shame, or belittling. A place where you’ll be held with grace and always receive a compassionate answer.
Be part of a community of other women who are also business owners. Together, we’ll:
Give each other grace
Listen and, when asked for, give feedback
Maintain confidentiality
Learn from one another
Grow cooperatively in this challenging but necessary work.
Get expertise from a Black migrant woman who has had the experience of both growing up in the racial majority and working through academia and corporate as a minority.
By the end of our time together, you’ll be able to establish yourself firmly as a business leader who doesn’t just talk about DEI, but who takes action and makes racial equality a focus that’s baked into everything you do.
REPRESENTED has changed everything. It’s changed how I look through the lens of antiracism now, whereas I didn’t before, so that’s been a massive change and difference. It’s almost like having your eyes open to a whole other way to look at the world.
Kelly Allen
Ethical Marketing Copywriter
If you are unsure about where to start or what to do, or what the whole “leading a racially inclusive business” even means then REPRESENTED is a programme I can highly recommend. You don’t need to go anywhere else. I did a lot of research. I looked at different programmes in different parts of the world and kept coming back to Anne’s programme and to REPRESENTED.
Shannon Dunn
Business & Leadership Coach, Speaker & Author
Frequently Asked Questions
Questions compassionate leaders asked before saying yes to REPRESENTED
You get LIFETIME ACCESS.
Every time the course is updated, you’ll always have the most up to date version of the course.
I know life gets in the way sometimes you may have every intention to complete the live round, but having lifetime access means this is ongoing work that you can commit to and keep coming back to.
We have 2 partially funded (50%) scholarship spots available. You are welcome to apply for one of these spots HERE. Applicants will be notified the Monday prior to commencing REPRESENTED.
If you require further information, please email [email protected]
Please only apply if you are committed to showing up for the live group coaching sessions and fully participating in the program.
Four words for you: Come as you are.
Everyone who comes into this space is risking being vulnerable. The best place to begin REPRESENTED is with a beginner’s mind.
Whether you’ve been watching from the sidelines or marching in the streets, REPRESENTED will provide you with a fresh lens on racism and provide a brave space for your journey to empowered action for racial equity.
This is, by far, the most common concern I get. And I get it – truly. We’ve seen others get called out, cancelled and even doxxed, and I understand that can feel really scary.
But that is not my approach. REPRESENTED is a confidential, brave place for you to come learn, engage, and grow. I give you full permission to show up messy. To say things wrong. To get things wrong. I give you unabashed permission to respectfully show up as you are and give yourself to this process without fear of retribution.
To my friends who grapple with this, I have to tell you, this is going to happen. In the same way that you cannot protect your children from everything – they will scrape knees and have broken hearts someday – this work can be painful. You will say the wrong things. You might unintentionally cause harm. But that is part of this process.
And staying in the mindset of “I can’t do this work because it could cause harm,” is a symptom of toxic perfectionism AND inadvertently doing more harm. If you don’t know better, you can’t do better
Again, you get to come as you are – messy and imperfect. And sometimes the best lessons are learnt through doing and making mistakes and also from others that have made mistakes.
I cannot overstate the need to pace yourself in this work. It’s a marathon and not a sprint. There’s no finish line; in fact if anything, you get to pass on the baton. There are times you will need to take a break and come back refreshed for the journey. That is ok as long as you get back into it because we need you.
Creating a more equitable and inclusive business is not a matter of checking things off lists. It’s work that must be done on an ongoing basis, indefinitely. You can start anywhere, but the important part is that you actually start. That you get in the room with DEI educators who are ready to meet you where you are and begin this journey.
When you first started your business, there was a huge learning curve. But you kept at it, took steps every day, and refused to quit. That is the commitment required for this work too, and you’ve already seen that you’re capable of it!
No experience – other than your human experience – is necessary.
This is not work in the traditional sense where you come to the table with your degree and resume. This is human work. It comes with being a white person who benefits from a system that allows you to thrive at the expense of those who are not white..
There are no pre-qualifying courses or books. All you need to do is join the conversation, learn, and then take action.
I recommend students spend two hours a week on this work, but it is flexible. This work is life-long, but it doesn’t have to be a rigid penance. The important part is that you give yourself space in this process to dig deep into the issues we discuss and reflect on what that means for you and your business.
When you join REPRESENTED, you’ll get access to four twice-monthly calls, four core modules dripped fortnightly (complete with workbooks and resources for self-paced study), access to my personal online library of resources to help you dig deeper into the issues that challenge you the most on this journey, and access to an exclusive, private Facebook group.
Plus you’ll also get the following bonus masterclass recordings:
Bonus #1 – Australian Aboriginal Cultural Awareness with Nartarsha Bamblett
Nartarsha shares her journey as an Indigenous leader, First Nations wisdom, and how you can help bring unity to spaces where the wounds are generations deep.
Bonus #2 – Intersectionality with Hema Kangeson
If your DEI is not intersectional, you’re really being exclusive instead of inclusive. In this masterclass, Hema will help you unpack what that means and how you can embrace intersectionality in your life and business.
To be time-zone inclusive, calls are held at the following times. You only need to attend one call which works best for your time zone.
Group Coaching Call 1: 10am AEST (Convert to your time zone HERE )
Group Coaching Call 2: 7pm AEST (Convert to your time zone HERE)
All calls are recorded, and replays are available in the program portal within 24 hours of the call.
This question usually comes from a place of not wanting to cause harm and ensure that your business is as inclusive and equitable as possible. I totally get that.
But my role is not to make every decision for you or control the words you speak. In the same way that you don’t call your business coach every time you have to make a decision, my role is to guide and offer perspective so that YOU can feel empowered to take allied action.
The better question here is, do you trust yourself to approach this work from a human lens? Are you willing to do your own research and take messy action (knowing you’ll sometimes get it wrong)?
This work happens through lived experiences. When you come to the table with that lens, you’ll be empowered to be a leader and create change.
YES!
Racism is a big problem and making racial equity a reality takes everyone.
It’s going to take a lot of people that stop waiting for someone else to do something and instead jump in to take action from wherever they are.
You are someone – a someone with skills and influence – or you wouldn’t be a business owner.
If you are a solopreneur or a freelancer running things from your home, you are still interacting with people. You have a presence. You have business needs. REPRESENTED will teach you to show up in all those spaces with diversity and inclusion at the centre of everything you do.
Brilliant, that tells me you’re a deep thinker!
Send your questions to [email protected] and I’ll send you a personal response.
Ready to build an inclusive business that will thrive for years to come?
Choose your payment option:
For a limited time until the end of June, I’m offering $200 off REPRESENTED as part of my EOFY special – enter coupon code EOFY at the checkout.
Annie is a deeply generous, safe and engaging space holder with a genuine commitment to supporting communities to impact powerful change while maintaining personal integrity and grace. I found it so helpful to be able to have conversations about current events and issues relating to social justice in real time throughout this program. It was such a stand out feature of REPRESENTED and that one element alone supported my learning/unlearning immensely.
JOHANNA PARKER - SPEAKER AND COACH 
Annie is a deeply generous, safe and engaging space holder with a genuine commitment to supporting communities to impact powerful change while maintaining personal integrity and grace. I found it so helpful to be able to have conversations about current events and issues relating to social justice in real time throughout this program. It was such a stand out feature of REPRESENTED and that one element alone supported my learning/unlearning immensely.
JOHANNA PARKER - SPEAKER AND COACH
Are You Ready?
+ REPRESENTED is perfect for you if you’re ready to:
If there were reaction buttons with comments here, and you’d be giving all sorts of hearts, thumbs up, hugs, hallelujahs, and throwing enthusiastic memes in the comments, REPRESENTED is most definitely for you.
You know that making our world more inclusive – where representation matters – is among the most important work of our time.
You know that we can’t afford to look aside.
You know that having a sustainably profitable and expansive business means you need to attract and speak authentically to People of Colour.
And by now, you know there’s more you can be doing about it.
I invite you to step into your power, surrounded by loving support, to change your life and your business with REPRESENTED.
