Live FREE Workshop
Creating a Culture of Care In Your Business
For online business owners who want the care they have for people to be felt in the way they lead, communicate, make decisions and create inclusive spaces.
Tuesday 15 September 2026
10AM -11:30AM (AEST)
Convert to your time zone HERE
(Replay available for a limited time)
You care about people. But can they experience that care in your business?
Most heart-centred business owners would say they care deeply about the people they serve.
You want your clients to feel welcome, your community to feel safe enough to participate, people from different backgrounds and lived experiences to know they have been thought of long before they enter your space.
But caring about people and creating a culture where people can actually experience that care is not the same thing.
Care becomes visible in the decisions you make.
It can be felt in how you communicate, whose needs you anticipate, how you respond when something goes wrong, the relationships you build and whether equity has been considered before someone has to ask for it.
When you are running a business, serving clients, making constant decisions and trying to keep everything moving, it can be difficult to stop and look closely at the culture you are creating around the work itself.
That’s exactly what I want to give you space to do in this workshop.
You can listen and you can read, but then you have to have the space to activate it.
There comes a point where learning more is not the only thing we need.
We need space to stop so we can:
- Look at what we are already doing.
- Notice what may have become normal.
- Ask better questions.
- Consider whether the care we feel for people is actually being translated into the experiences we create for them in the first place.
That is the space we are going to create together
Creating a Culture of Care In Your Online Business
During this live workshop, I’m going to introduce you to CARE, a practical way of looking at the culture you are creating through four areas:
Compassion
How well do you understand what the people in your space may be navigating and how does that understanding influence the experience you create for them?
Accountability
What happens when care requires more than good intentions?
We’ll look at our responsibility for the impact of our choices, how we respond when something needs to change and what accountability can look like without shame or perfectionism.
Relationship
How do we build businesses where people feel connected rather than processed? We’ll consider trust, communication, listening, power and the way people experience the relationships we create with them.
Equity
Who has been centered in the way your business operates?
We’ll look at some of the barriers people can experience because of race, culture, disability, finances and other differences and what it can look like to think about those realities before someone has to ask to be included.
Throughout the workshop, I’ll invite you to look at your own business through the CARE lens so you can begin identifying where care is already present and where there may be opportunities to create more of it.
You won’t leave with another long list of things you should be doing.
My hope is that you leave seeing your business differently.
Why am I hosting this conversation?
I’ve spent the past six years helping online business owners create more racially equitable and inclusive businesses, supporting them to move beyond good intentions and think more deeply about how people actually experience the spaces they create.
Before this work, I spent more than 15 years working in Human Resources, including diversity and inclusion, where so much of my work centred around people, leadership, culture and the systems that shape our experiences at work.
Over the years, I’ve worked with more than 100 business owners through REPRESENTED, my signature racial equity program, alongside workshops, consulting, coaching and conversations that have required people to look closely at how they lead, where harm can happen and what it takes to create with care in mind.
And one thing I keep coming back to is this:
People can tell when they have been considered.
They can feel it in the way a space has been designed. In the questions they are invited to ask. In how mistakes are handled. In whether their humanity has been thought about before they arrive.
My work has always been rooted in racial equity, but care has been present underneath it all.
Care in how I:
Hold difficult conversations.
Invite people into accountability without shame.
Think about relationship, power and responsibility.
Make sure equity is not something we simply say we value, but something people can experience.
That is what has led me to this conversation and to the CARE framework I’ll be sharing with you inside this workshop.
I’m Annie Gichuru, Racial Equity Coach and Consultant, and I’ll be holding this space with the same combination of compassion, honesty and accountability that has shaped my work for years.
This workshop is for you if...
- You’re an online business owner, coach, consultant, course creator, membership host or community leader who genuinely cares about people and wants that care to shape the way you lead.
- You may already be doing work around racial equity, inclusion or accessibility and want to understand how those values translate into the everyday experience of your business.
- You may lead a group program or community and find yourself thinking more deeply about what it feels like to be on the receiving end of your leadership.
- Or perhaps something inside you simply knows that there is more to creating a good business than delivering a good product or service.
- You want people to feel considered.
- You want them to feel seen.
- You want to create spaces where people can participate without having to leave important parts of themselves at the door.
The best part…
You don’t need to have all the answers before you come.
Just come ready to reflect, participate and look at your business through the lens of care.
A few questions you might have
No.
You don’t need to know all the terminology or have years of learning behind you. I’ll meet you where you are.
What matters more is that you are willing to reflect on how the people you lead and serve experience your business.
Yes.
CARE gives us another lens through which to examine our leadership and the cultures we create.
Rather than focusing only on what you know, we’ll consider how compassion, accountability, relationship and equity are showing up in practice.
Racial equity is an important part of this conversation, particularly when we consider who has historically been centred, considered or overlooked.
But our conversation about care is wider than race alone.
We’ll be thinking about the different experiences people bring into our businesses and what changes when care becomes part of how we lead, communicate, make decisions and design our spaces.
No.
There will be a few opportunities to participate through the chat and reflect on your own business, but there is no expectation that you share anything you would prefer to keep private.
Join me live
Creating a Culture of Care In Your Online Business
Tuesday 15 September 2026
Online Workshop
10AM -11:30AM (AEST)
Replay will be available for a limited time if you cannot attend live
