Only 18 % of new makeup launches today include shades that adequately serve darker skin tones, a stark reminder that for many, the beauty shelf still says “not you.”
In this episode, I welcome Rumbidzai “Rumbiie” Tamai, Zimbabwean-born and Australian raised, with more than 11 years as a makeup artist and educator and now founder of the inclusive beauty brand AnakaGlam. In our conversation, we unfold the journey from exclusion to creation and explore how beauty, identity and wellness intersect.
We dive into:
🎙 The moment she realised the beauty industry wasn’t made with her in mind.
🎙 How growing up as a dark-skinned, plus-sized Black woman shaped her relationship with beauty and belonging.
🎙 Why beauty can be ritual, therapy, and self-respect rather than just looking pretty.
🎙 The ecosystem of wellness for migrants of colour, from community spaces to spiritual identity.
🎙 Launching a truly inclusive range, from shade depth to price to accessibility.
What Rumbiie has created with AnakaGlam transcends product to being a statement of possibility. Through her work, she’s showing what it means to lead with care, honour identity and make space for beauty in every shade.
LINKS:
Website: https://anakaandco.com.au/
Instagram: https://www.instagram.com/anakaandco/ https://www.instagram.com/heyimrumbiie/
I’d love to invite you to dive deeper into racial inclusion work by joining the waitlist for my 10 week online program REPRESENTED. Check out all the details and join https://anniegichuru.com/represented
Come say hi on Instagram, let me know where you are tuning in from. I’d love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru
With Love,
Annie
