REPRESENTED NOW ENROLLING: Develop the racial equity knowledge, confidence and practical skills to build a more inclusive business where the care you have for people is reflected in how you lead, make decisions and create culture.

Is White Saviourism Influencing Your Coaching?

Could your efforts to be a more inclusive coach unintentionally limit the potential of the very people you’re trying to support?

The coaching industry is built around helping people grow, yet there’s a lesser-discussed side of racial bias where generosity, encouragement and good intentions can conceal unequal expectations. White saviourism can find its way into coaching relationships in ways that appear compassionate, even as they affect the opportunities, feedback and support clients of colour receive.

In this conversation, we explore the connection between white saviourism, deficit thinking and racial equity in coaching, including why the desire to help can sometimes interfere with a client’s agency and growth. We also examine the limitations of using AI to assess your business’s inclusivity when the assumptions shaping your decisions remain largely unexplored.

RESEARCH REFERENCED IN THIS EPISODE

I’D LOVE TO HEAR FROM YOU

Have questions about coaching across racial difference or creating more equitable experiences for your clients? I’d love to hear from you.  Send me an email at [email protected]

Or
Come say hi on Instagram and let me know where you are tuning in from 👉🏾https://www.instagram.com/annie.gichuru

With Love,
Annie

Sign up to my weekly newsletter

By signing up, you’ll receive newsletters, offers and communications from Annie Gichuru.

FREE 3 DAY

Inclusive Language Intensive

(accessed via a pop-podcast, meaning you can listen from wherever and however you choose)

.

By signing up, you’ll receive newsletters, offers and communications from Annie Gichuru.

This website uses cookies

By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively. For more information view our privacy policy.