The Difference Between Caring & Creating Care In Your Online Business

People are tired. Mentally…from making constant decisions, running businesses, caring for families and trying to keep up with a world that rarely slows down.

In this episode, I’m looking at the difference between caring about people and creating spaces where people can actually experience that care. The work of Carol Gilligan, Joan Tronto and Patricia Hill Collins helps us see care as far more than niceness, showing how attentiveness, responsibility, listening, accountability and equity can shape the conditions people experience inside the spaces we lead.

At a time when so many women are already bearing a heavy mental load, care cannot become one more expectation piled on top. But when it is thoughtfully built into the way we lead, care can become part of the culture itself. It can influence how people participate, contribute, give feedback and experience belonging.

This is such a timely conversation for the moment we are living in and this episode is a must listen for heart-led business owners who want their clients to feel seen in a way they haven’t before.

How I Can Personally Support You:

I don’t want this conversation about care to leave you feeling like you now have another thing to add to an already very full list. However, if you care deeply about the people who enter your business and want racial inclusion to be something they can genuinely experience, this is the work I support you with inside REPRESENTED.

For 10 weeks, we look closely at your business together so you can understand where race, equity and inclusion show up, make more considered decisions and begin building practices that don’t rely on you having to remember everything or figure it all out on your own.

The next round of REPRESENTED begins this October. Find out more and join the waitlist here and I’d love to support you inside.

Get In Touch:

Come say hi on Instagram and let me know where you are tuning in from. I’d love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru

With Love,
Annie

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