Welcome to the Blog

An update on REPRESENTED
It’s clear last week’s blog post struck a chord with several people judging from the number of comments I received including from my mum. Mum

What Bali Taught Me About Inclusion
Last week I had the most wonderful opportunity to travel to Bali for the very first time to attend the Beautiful You Coaching Academy Inspiration

How Unconscious Biases Shape Your Business Narrative
In the business world, unconscious biases are like silent architects shaping decisions, opportunities, and overall success. These biases, often invisible to the naked eye, have


Why “If I Can, So Can You” Might Be Disconnecting Your Clients
I recently stumbled upon a thought-provoking lesson that I wanted to share with you. It’s about a motivational mantra that often echoes in our personal

The Price of Overlooking Racial Equity in Business Growth
I’d love to begin by saying a big thank you to you for being here on my mailing list. It means so much to me

Why Prioritising Racial Equity Can Redefine Your Business Success
Today we’re diving into a topic that some of you might be getting wrong in your racial awareness journey and possibly impacting the growth of










Question from an Industry Leader
What do I need to improve in my business from a DEI perspective?


How You Might Be Getting Allyship Wrong
It took me a while to learn what avoidance looks like in racial equity work. I’d have students show up for group coaching calls and

The Key To Breaking Performative Behaviour
I host a number of masterclasses for group programs and when I get to the end of my delivery and ask for questions, how not

Hi there, I'm Annie
A racial equity coach and consultant for online business owners. I help you build a racially equitable business so you can be intentionally inclusive.

Follow me on Instagram @annie.gichuru